1/ Convey your mission.
"Our mission is to create the world's best healthcare for billions of people, for free. What kind of brand voice conveys such a crazy ambitious mission? First, one that's bold. We say impolite things like, 'Hey, health insurance is evil. Second, our voice is empowering, not paternalistic. 'Doctor knows best' is not our style. We call people we serve 'members' instead of patients. Finally, we're optimistic. We need a voice that can break through the learned helplessness that healthcare is somehow unfixable." -ADRIAN AOUN, founder and CEO, Forward
2/ Find a characteristic that other brands miss.
This story is from the August 2023 edition of Entrepreneur magazine.
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This story is from the August 2023 edition of Entrepreneur magazine.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
Already a subscriber? Sign In
My Reflections 2024-25
With the turn of 2024, we have turned the page to a historical moment—a quarter of a century. It is striking to consider how much history has been compressed into these 25 years. This has been no ordinary span of time. This has been an era of tectonic shifts. From the dawn of the digital age and the globalisation of economies to the climate reckoning and the relentless march of artificial intelligence, these years have witnessed transformations that once would have taken centuries to unfold. In many ways, eras have collided, overlapped, and dissolved into each other, leaving a world forever altered—more connected yet divided, more advanced yet anxious, and more hopeful yet uncertain than ever before.
The $20 Bill That Became Priceless
As I built my snack-food brand, Sun & Swell Foods, I kept hearing the same advice: Hustle for your customers. Never turn down business. Obsessively focus on ROI. So that's what I did—and although my company grew, it wasn't profitable. This began affecting me emotionally. I love my brand and care deeply about its success. Its challenges started to feel like my own.
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India's semiconductor industry is projected to grow to USD 80 billion by 2028 from the current USD 23 billion, as per SEMI. The major factor behind this development can be attributed to surging demand for electronics, the rise of smart connected devices highlighted the urgent need for self-reliance in chip design and manufacturing; In this, India has grown significantly in prioritizing local production.
35 UNDER 35
THE CLASS OF 2025- Sixty-five percent of India's fast-growing population is under 35, representing our nation's greatest strength. As a testament to the modern economy, our 35under35 issue every year, the 9th year in a row now, represents their untapped potential. Recognizing the pivotal role of human capital in driving economic growth and innovation, we highlight their efforts in detail in the ensuing pages. We unravel the journey of Young people driving change tackling climate issues, improving lives, and defending rights. To compile our 9th annual list, Entrepreneur India writers and editors-with the help of expert independent judges-evaluated more than 500 candidates on factors including funding, revenue, social impact, inventiveness, and potential. From the young category defining quick commerce players to an Olympic Winner, you will see how young India is reshaping society. India's youth represent the country's greatest strength, with a vibrant and dynamic generation driving the vision of making India a developed nation by 2047. This edition showcases the younger generation's creativity, energy, and ideas, aligning their aspirations with the nation's development goals and fostering a future of innovation, progress, and self-reliance. This issue serves as an ode to celebrate India's youth as they bear influence over millions across the globe. They are pioneering business models, defining culture, and disrupting the status quo. They are driving innovation, pushing boundaries, and effecting change. Let's welcome the visionaries.
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HP in India is working towards AI PC penetration, upskilling, education use cases and helping small and medium businesses (SMEs)
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HOW TO CLOSE THE SALE [EVEN WHEN THEY SAY NO]
I'm the world's leading door-to-door sales expert. I've heard “no” endlessly. Here's how I close sales anyway—and how you can too.
Are You Feeling the Squeeze?
Many companies are struggling with rising costs and tighter margins. We asked six business leaders to share their solutions.
