The World's 50 Most Innovative Companies - THE POWER BROKER
Fast Company|March - April 2024
ITS CHIPS SPARKED THE AI REVOLUTION. NOW NVIDIA IS PUTTING THE TECH TO WORK ACROSS INDUSTRIES.
HARRY MCCRACKEN
The World's 50 Most Innovative Companies -  THE POWER BROKER

JENSEN HUANG Nvidia's cofounder and CEO is riding the AI wave that he predicted years ago.

"THE 1920S, WATER WENT INTO A GENERATOR, AND DC POWER CAME OUT. NOW ELECTRONS GO INTO A GENERATOR, AND INTELLIGENCE COMES OUT."

I'M CHATTING WITH NVIDIA CEO JENSEN HUANG AT the chip giant's Silicon Valley headquarters, where one of its DGX H100 computing modules sits partially disassembled before us. Stuffed with blazingly fast processors and other cutting-edge components, the box, which can sell for as much as $500,000, is a foundational building block of the supercomputers used by huge companies, startups, and universities alike to power transformative new AI experiences, and Huang has turned to a previous technological revolution to explain its significance.

It's an evocative comparison: AI running on Nvidia hardware changing everyday life as profoundly as electricity once did. But if anything, it understates Nvidia's sweeping influence on the current moment. Even its overwhelmingly dominant market share for AI chips-85%, according to Raymond James Financialdoesn't convey Nvidia's contribution to AI as we know it.

Nvidia isn't just in the business of providing ever-more-powerful computing hardware and letting everybody else figure out what to do with it. Across an array of industries, the company's technologies, platforms, and partnerships are doing much of the heavy lifting of putting AI to work. In a single week in January 2024, for instance, Nvidia reported that it had begun beta testing its drug discovery platform, demoed software that lets video-game characters speak unscripted dialogue, announced deals with four Chinese EV manufacturers to put Nvidia technology in their vehicles, and unveiled a retail-industry partnership aimed at foiling organized shoplifting.

This story is from the March - April 2024 edition of Fast Company.

Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.

This story is from the March - April 2024 edition of Fast Company.

Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.

MORE STORIES FROM FAST COMPANYView All
THE NEW RULES OF BUSINESS TRAVEL
Fast Company

THE NEW RULES OF BUSINESS TRAVEL

In the era of hybrid teams, everyone is a road warrior-not just sales teams and C-suite execs. It's part of why business travel spending is expected to finally reach, and perhaps surpass, pre-pandemic levels by the end of the year, according to Deloitte. But, as with everything, work trips are not what they were in 2019. From airlines to banks, companies are finding new ways to make business travel easier-and even a little fun.

time-read
5 mins  |
Fall 2024
INTELLIGENT IMPACT
Fast Company

INTELLIGENT IMPACT

BUSINESS LUMINARIES SHARE HOW AI CAN INTERSECT WITH SOCIAL MISSION.

time-read
1 min  |
Fall 2024
REDDIT'S REVENGE
Fast Company

REDDIT'S REVENGE

IN AN ERA OF AI UPHEAVAL. THE CACOPHONOUS SOCIAL HUB EMERGES AS THE HUMAN-DRIVEN INTERNET'S LAST GREAT HOPE.

time-read
10+ mins  |
Fall 2024
SO MANY WAYS TO LOSE
Fast Company

SO MANY WAYS TO LOSE

In the Ozempic era, Weight-Watchers is remaking itself to be something for everyone meal-plan program and a tele-health prescription service. But have consumers already lost their appetite?

time-read
10+ mins  |
Fall 2024
10/10 - THE 10 MOST INNOVATIVE PEOPLE OF THE LAST 10 YEARS
Fast Company

10/10 - THE 10 MOST INNOVATIVE PEOPLE OF THE LAST 10 YEARS

In honor of Fast Company's 10th Innovation Festival in September, we identified 10 industrious leaders whose groundbreaking efforts defined the past decade in business. We spoke to them about their extraordinary achievements in tech, medicine, entertainment, and more. And we explored how the impact of their work has withstood passing fads, various presidential administrations, a pandemic, and many, many quarterly reports.

time-read
10+ mins  |
Fall 2024
The Mysterious Reappearance of the Reggie Bar
Fast Company

The Mysterious Reappearance of the Reggie Bar

How a beloved 1970s candy got called back up to the major leagues.

time-read
8 mins  |
Fall 2024
Gabriella Khalil
Fast Company

Gabriella Khalil

Gabriella Khalil, creative director, answers our career questionnaire.

time-read
2 mins  |
Fall 2024
The Fast and the Furious
Fast Company

The Fast and the Furious

High prices at McDonald's, Taco Bell, and other chains are sparking consumer revolt.

time-read
6 mins  |
Fall 2024
Lost in Truncation
Fast Company

Lost in Truncation

Lost in Truncation Generative AI was supposed to unleash our creativity. Instead, it became our cultural trash compactor. Welcome to the age of summarization.

time-read
4 mins  |
Fall 2024
Campus Radicals
Fast Company

Campus Radicals

Welcome to UATX, Austin's new well-funded and controversial anti-woke university.

time-read
10+ mins  |
Summer 2024