Cocktail is always something that is welcome. Whether you are in the freezing hills or enjoying the golden Goan sun cocktails are longed-for drinks by all. Ashok Malkani takes a look at the cocktail scenario in India - including preference of the consumers, the trends that are likely to occur in the New Year and also the future of cocktails.
When the weather outside is chillingly frightening there is no better way to warm oneself than with a festive winter cocktail. If you thought summer was the ideal season for cocktails, think again. Winter is the time for cocktails to shine. This winter drink your troubles away in style by sipping on a cocktail instead of rum, brandy or whisky!
Innovation is one of the things that make this an interesting and enticing drink.
Sometime back, when a blizzard hit Northeastern United States famous chef from Spain, Chef José Andrés, made a cocktail with snow. He scooped up some snow, filled a martini glass with it, and topped it off with mezcal, sweet vermouth, and dried raspberry sugar and salt. And Voila - the snow cocktail was born!
Yes, cocktails are popular all through the year - even in winter! In fact, they are extremely popular during the winter.
Siddharth Saraf, Cofounder, Vaum Tonics says, "Cocktails remain a popular choice during the winter, particularly as people seek warming and comforting drinks. Seasonal flavours like cinnamon, nutmeg, and apple are often incorporated into cocktails to suit the winter palate, making them especially popular during year-end holiday gatherings and celebrations."
Pattabiraman, Director of Food & Beverage, Park Hyatt Chennai, states, "Cocktails are popular all year around. We have some heavy and warm cocktails for the winter and in summer you go for the lighter refreshing cocktails."
This story is from the December - January 2024 edition of Food & Beverage Business Review.
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This story is from the December - January 2024 edition of Food & Beverage Business Review.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
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Healthy Food - An Attempt to Meet Diners' Desire
Sustainable Development Goal 3 (SDG 3), one of the 17 Sustainable Development Goals established by the United Nations in 2015, was about "Good Health and Well-being". This could be said to be an eye-opener and the source of making people aware of maintaining their health, which became more pronounced due to the Covid-19 pandemic. Consuming healthy food, since then, has become a significant - if not imperative - element in lives of almost everyone. And this healthy and nutritious food is also playing a significant role in the success of restaurants. Diners are now becoming more particular about the food they consume, making the F&B outlets offer a diverse and appealing menu of healthy food options. Ashok Malkani tries to evaluate how the restaurants and chefs are meeting this desire for nutritious food by customers and what are some of the healthy food options.
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