Jamming up

With more and more people showing their preference to go for products that are organic and low on sugar content, there are now new opportunities to start ventures dealing in fruit jams and jellies to cater to the new breed of consumers Used as the best food enhancer, Jam is a good spread also.

The use is so massive that people demand jam on their cake and ice cream. Jam has a very delicious background.

Being prepared from fruits makes jam a more reliable food for good health. Jam is a coagulate substance, which is also used as garnishing item.

When the Greeks first prepared jams many centuries ago, little did they know that this spread would one day become an inseparable part of daily breakfast for people around the world. The sweet taste and the blast of fruity flavours that the use of this spread in a slice of bread or a doughnut or in a sandwich brings to the mouth can delight the young and the old alike.

The Market

Jams and sweet spreads dominate the India spreads market due to increasing demand for organic and healthy products. The search for convenience food, especially in urban areas, has increased the usage of spreads like jams, jellies, marmalades and preserves manifold. Other noteworthy market drivers include increasing health consciousness, stressful and hectic lifestyles of working class population, lack of time to cook traditional meals at home coupled with increasing demand for packaged food, the findings showed.

The research showed that the northern and western regions of the country cumulatively account for a majority share in India's spreads market on account of increasing awareness for healthy breakfast, rising consumer spending on ready-to-eat food items, and presence of comparatively higher number of tier-1 and tier-ll cities, which are the major demand generators for spreads in India.

Furthermore, growth in the organised retail and e-commerce has also improved the visibility and availability of these products in the market over the last few years, thereby, increasing the overall awareness about these products among consumers.