“Up, up and away,” says the superhero, Superman, as he zooms away on his mission! Indian cuisine, too is speeding away to satiate the craving for Indian food globally. The US economist, Joel Waldfogel , has, in his paper, ‘Dining Out as Cultural Trade’ stated that Indian cuisine enjoys its presence across most of the sampled countries, but it is especially popular in United Kingdom, South Korea, Thailand, Japan, Germany, France and US. According to him Indian cuisine is the fourth most popular cuisine in the world.
India has been establishing itself in the culinary world internationally. Several Indian chefs like Sanjeev Kapoor, Ranvir Brar, Vikas Khanna, Shipra Khanna, Atul Kochhar, to name a few, have established F&B outlets globally.
For entrepreneurs who are keen to spread their wings, it may be mentioned that there are opportunities galore.
Rahul Kumar, Chef de cuisine, Marriott International, Bengaluru, states, “Indian cuisine is popular around the globe, with Europe and Southeast Asia gaining in popularity. The most sampled and popular nations include the United Kingdom, South Korea, Thailand, Japan, Germany, France and the United States.”
This story is from the June - July 2022 edition of Food & Beverage Business Review.
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This story is from the June - July 2022 edition of Food & Beverage Business Review.
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