Bringing African Luxury To Skincare

While the African beauty industry is largely dominated by international beauty conglomerates, Belle Nubian seeks to not only challenge these statistics, but also help the continent reclaim and redefine what it considers to be true African beauty.

As beauty ideals begin to shift around the world, the demand for brands that understand the plight of African skin continues to grow.

Tapping into a billion-dollar industry that is dominated by international companies is no easy feat.

Yet, Faria Ichola already possessed a skill that would help her achieve this goal – a work ethic instilled in her by an A list American Singer.

“It was an intense experience, but as my coach and mentor, she instilled an incredible work ethic in me.”

It was during this period that Ichola was introduced to skincare solutions practiced by celebrities, and she noticed how these solutions helped maintain healthy skin.

Coupled with memories of her late mother’s entrepreneurial spirit, and her master’s in Business and Administration, it wasn’t

long before Ichola set out to provide solutions to women on the African continent.

A solution for African skin concerns

Hailing from the Republic of Benin and Ivory Coast, West Africa, and struggling with her own skincare issues, Ichola sought out remedies for her woes.