Tapping Into The Market

Tanzania’s beer-guzzlers have a locally-brewed option as this entrepreneur attempts to change the country’s drinking culture with a social enterprise.

- Inaara Gangji

"Tanzania has a rich beer history. Each tribe has its own beer. They were producing beer [even] before the Germans,” Swiss native and Tanzania-resident Raphael Flury says, in an interview with FORBES AFRICA.

That was perhaps the impetus for running his own outfit – a first-of-its-kind craft brewery and brewpub located in Arusha, Tanzania.

When Flury acquired Twiga Brewery and its talented team in 2015, he wanted to offer more options to the Tanzanian market as an alternative to wine and mainstream beers.

He got on board Tanzanian native Damian Mosoka as the head brewer, and more locals from the community to create locally-crafted beer.

“It was a desire for better beer but also to combine job creation and social impact. We did the research and thought this would be an interesting way to enter the beverage industry. We wanted to learn on the job about how this industry works,” says Flury.