You're making me feel phenomenal," Taylor Swift likes to tell the soldout stadium of fans at each stop on her Eras Tour, right before she performs her feminist anthem "The Man." Basking in the applause, the 34-yearold pop star then flexes her biceps and kisses the muscle, all of which whips the audience into a bigger frenzy. "You're making me feel," she says, as a smile spreads across her face, "powerful."
It's brilliant theatrics, but Swiftie Nation knows that she is, and has always been, the true source of her own power-and 17 years into her remarkable career, Swift has never had more economic, cultural and political clout. All this has caused her to soar up the ranks of Forbes' World's 100 Most Powerful Women, from No. 79 in 2022 to No. 5 this year.
Thanks to the record-breaking success of the Eras Tour, Swift became a billionaire in October-making her the rare recording artist to hit ten-figure status, joining the likes of Jay-Z (net worth: $2.5 billion) and Rihanna ($1.4 billion). A three-and-a-half-hour concert retrospective of her career, the tour has grossed nearly $850 million over 63 U.S. shows. Its first leg has added an estimated $190 million, after tax, to Swift's coffers, boosting her net worth to $1.1 billion. The show will head to Europe and Asia next year.
This story is from the December 2023 - January 2024 edition of Forbes US.
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This story is from the December 2023 - January 2024 edition of Forbes US.
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