TRAVEL BLURRING THE LINES OF FITNESS AND LUXURY AMID THE SCI-FI GLITZ OF DUBAI
Fortune US|June - July 2024
GO ON VACATION.
RAINBOW NELSON
TRAVEL BLURRING THE LINES OF FITNESS AND LUXURY AMID THE SCI-FI GLITZ OF DUBAI

Come back ripped.

That's the enticing pitch-to be an all-expenses-paid guinea pig for a new kind of luxe fitness hotel, Dubai's SIRO One Za'abeel. What better way to celebrate the big 5-0 than by calling in some reinforcements for my midlife battle with the bulge? I book it, dreaming of my shiny new six-pack and feeling fitter already.

Only as I board my flight to Dubai do I wonder: What exactly have I signed up for? Kerzner International Resorts' fresh-out-of-the-box concept promises an experience "engineered to power your performance." Is that code for "fat camp in the desert"? Have I enrolled to be the plaything of some sadistic ex-Army drill sergeant? Breathe. Breathe. Breathe.

In SIRO One Za'abeel's unorthodox lobby, an athletic meeter-and-greeter hands me an espresso, activating my parasympathetic nervous system to calm me down.

It becomes clear where I've landed: a boot camp for modern-day Masters of the Universe. The urban resort boasts six floors of state-of-the-art fitness and recovery "laboratories," spacious "performanceoptimized" rooms with en suite fitness areas, and access to 11 top-notch restaurants, each offering mesmerizing views of Dubai's vertiginous skyline.

If you believe the 40foot real-estate-company billboards at the airport of this science-fictional city, Dubai is the "future of the future." And indeed, the tiny, oil-rich nation of the United Arab Emirates a federation of sheikhdoms with more than $1.5 trillion in its various sovereign wealth funds-seems to have a finger in every global enterprise, from artificial intelligence to sports. Dubai, with its glistening skyscrapers, has become a gilded playground for Russian oligarchs, European aristocrats, American tech gurus, Indian tycoons, and Chinese asset managers.

This story is from the June - July 2024 edition of Fortune US.

Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.

This story is from the June - July 2024 edition of Fortune US.

Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.

MORE STORIES FROM FORTUNE USView All
THE NEW GOLD RUSH
Fortune US

THE NEW GOLD RUSH

Gold prices have soared amid global uncertainty and a central-bank-driven buying spree. But this time, the gold mining industry looks very different.

time-read
10+ mins  |
December 2024/January 2025
A New Season for Giving
Fortune US

A New Season for Giving

As the PGA TOUR kicks off its 2025 season alongside its sponsors in Hawai'i, the organization is continuing to make an impact in local communities.

time-read
4 mins  |
December 2024/January 2025
WELCOME TO ELONTOWN, USA
Fortune US

WELCOME TO ELONTOWN, USA

The small town of Bastrop, Texas (pop. 12,000), has become a home base for Elon Musk's business empire. What comes next is anyone's guess.

time-read
10+ mins  |
December 2024/January 2025
100 MOST POWERFUL PEOPLE
Fortune US

100 MOST POWERFUL PEOPLE

Our inaugural, authoritative ranking of the leaders whose innovation and impact have elevated them to the top of the business world.

time-read
10+ mins  |
December 2024/January 2025
ARE CEO SABBATICALS THE ULTIMATE POWER MOVE?
Fortune US

ARE CEO SABBATICALS THE ULTIMATE POWER MOVE?

WHEN VENTURE capitalist Jeremy Liew and his wife were dating, they talked about how one day they would take a year to travel the world. \"That's how we'd know we'd made it,\" Liew says.

time-read
4 mins  |
December 2024/January 2025
WHAT ARE THE BEST METRICS FOR MEASURING A STARTUP'S POTENTIAL?
Fortune US

WHAT ARE THE BEST METRICS FOR MEASURING A STARTUP'S POTENTIAL?

IN HIS 2012 ESSAY \"Startup = Growth,\" Paul Graham talks about a 5% to 7% weekly growth rate as table stakes for startup success. If you're growing 10%, he says, you're doing \"exceptionally well.\"

time-read
2 mins  |
December 2024/January 2025
TECH POLYMARKET'S ELECTION ACCURACY MADE SHAYNE COPLAN A STAR-BUT AN FBI RAID POINTS TO TROUBLE AHEAD
Fortune US

TECH POLYMARKET'S ELECTION ACCURACY MADE SHAYNE COPLAN A STAR-BUT AN FBI RAID POINTS TO TROUBLE AHEAD

IN NOVEMBER, Shayne Coplan had a week he'll remember for the rest of his life: He got a phone call from the highest echelons at Mar-a-Lago. He went on TV for the first time. And his New York City apartment was raided by the FBI.

time-read
4 mins  |
December 2024/January 2025
WHY BIG TECH IS THE NUCLEAR INDUSTRY'S NEW BEST FRIEND
Fortune US

WHY BIG TECH IS THE NUCLEAR INDUSTRY'S NEW BEST FRIEND

OVER THE PAST several years, Big Tech firms like Google and Microsoft have trumpeted ambitious plans to go carbon-neutral, or even carbon-negative, by 2030. But then the generative-AI boom came along and threw a giant wrench in their plans.

time-read
5 mins  |
December 2024/January 2025
WHAT PALMER LUCKEY, THE MAN REVOLUTIONIZING WARFARE, IS AFRAID OF
Fortune US

WHAT PALMER LUCKEY, THE MAN REVOLUTIONIZING WARFARE, IS AFRAID OF

PALMER LUCKEY, the founder of the $14 billion Al-powered weapons startup Anduril, has become the face of change in the defense industry.

time-read
5 mins  |
December 2024/January 2025
GLOBAL BUSINESS BRACES FOR TRUMP 2.0
Fortune US

GLOBAL BUSINESS BRACES FOR TRUMP 2.0

AROUND THE WORLD in 2024, voters chose change: in South Africa, France, Britain, and Japan. But nowhere does the anti-incumbent trend matter more than in the United States.

time-read
6 mins  |
December 2024/January 2025