Brand Concepts to Expand in Tier II & III Cities in 2023 - Abhinav Kumar, CEO, Brand Concepts Ltd.

With fashion and design being the core, Brand Concepts Ltd. will continue focusing on adding more licensees in the travel gear, handbags and small leather goods in 2023.

- Sandeep Kumar

Looking back, if you had to pen down your top 3 learnings from 2022, what would they be?

The major learning for us during the FY 2022 was as follows: 

→ MARTECH is the way to go, as it has yielded good result, we will be focusing on the same.

→ Focus on product offering and curating products in space of affordable luxury.

→ Driving customer first approach further through various touchpoints. 

What is the vision 2023 for your brand?

→ Strengthening portfolio with more licensee brands that offer fashion and lifestyle

→ Diversifying with product portfolio with innovation & sustainability focus in travel gear, handbags and accessories

→ Increasing touch points in the Tier I & II cities, without neglecting the Tier III regions.

→ With the help of a D2C website, the base across strengthening India.

Tell us about the brand growth in the last cycle? Highlight on the key elements which helped you achieve this number?

In terms of growth, we have grown by 72% in quarter 2, LTL last year (top line) and even this quarter we are expecting great results. We maintained healthy cash flow and brand saliences are extremely great. We will be opening new stores and new geography for achieving this growth.