From Urban Trends to Rural Aisles

V-Mart, a pioneer in the value retail segment, was founded by Lalit Agarwal in 2003—well before value retail became a widely recognized term.

The chain was established to bridge the urban-rural retail divide by offering fashionable, high-quality products at affordable prices. V-Mart's journey began with its first store in Ahmedabad and gradually expanded, primarily targeting smaller towns and cities with limited organized retail presence. As of 30 June, V-Mart operated 448 stores, built on a value retail model that emphasizes affordability across a diverse range of apparel, footwear, home essentials, and personal care products.

Looking ahead, V-Mart plans to open 50 additional stores by December 2024, aiming to reach more customers and bring its value-driven retail experience to new markets nationwide.