Bobble AI, an AI-powered mobile keyboard platform, has released a study challenging the long-held assumption that users of expensive smartphones are more likely to purchase premium products. Bobble Al's latest study shatters this myth, revealing that midrange smartphone users are the most affluent luxury goods and services consumers. The study, conducted by Bobble Al's Market Intelligence division, delved into smartphone users' actual online behaviour to determine whether such an assumption holds.
Committed to Privacy and Ethical Data Practices
Bobble AI is dedicated to protecting user privacy and ensuring the study was conducted in a privacy-compliant manner, with all data anonymised and aggregated to safeguard participants' information.
Bobble Al's Market Intelligence division studied user behaviour by segmenting smartphone users into three categories based on device price: high-end (₹20,000 or more), mid-range (₹9,000 to ₹20,000), and low-end (below ₹9,000). The study focused on two key areas: Intent Affinity and Premium App Usage. By analysing digital footprints from Google searches and chat platforms, they identified users' aspirations for premium goods and services. They then examined user engagement with premium apps, focusing on four product categories: premium fashion, automobiles, OTT subscriptions, and hospitality, all representing high-end desires and experiences.
Affinity Detected through Chat and Search Data
This story is from the October 2024 edition of Images Retail.
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