However, this year’s event had a unique twist that turned heads. It shone a spotlight on Indian creators and influencers who graced the iconic red carpet, signaling a growing presence and influence of creators in the industry.
This captivating event shed light on the creator landscape, which has quietly emerged as a parallel economy. Fueled by the advancements in augmented reality (AR) and virtual reality (VR) technologies, a thriving ecosystem of creators is on the rise, ready to explore the boundless potential of immersive experiences. This burgeoning parallel economy of creators in the AR/VR realm holds immense power, unlocking new realms of creativity and presenting unprecedented opportunities for individuals and businesses.
This story is from the June 2023 edition of Indian Economy & Market.
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This story is from the June 2023 edition of Indian Economy & Market.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
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Face to Face
\"We believe ourselves to be service providers and not any goods manufacturer\"
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