![The Start-Up World between IITs and IIMs](https://cdn.magzter.com/Outlook Business/1699270683/articles/NMp0q4-aJ1699347400169/THE-STARTUP-WORLD-BETWEEN-IITS-AND-IIMS.jpg)
Prateek Maheshwari
The author is the co-founder of edtech platform Physics Wallah
In one word, it is the risk. Entrepreneurs and employees alike know the entrepreneurial journey-an every day, constant sense of risk that is calculated and sometimes audacious. Risk opens the doors to hitherto unexplored opportunity but it is all tempered with, and reality-checked by, the very real possibility of failure. One can mitigate, but not entirely eliminate, this risk through hands-on work experience and by developing the curiosity and perseverance that can be translated into momentum.
Challenge of Starting Up
When a start-up first faces the world, it is yet another idea in an ocean of ideas, with yet another product in a market landscape abundant with them. The challenge gains more texture when we consider the pro-business India we live in today, whose policies and robust economic performance are exciting the imaginations of start-ups in every corner of the country and venture capitalists from across the world.
Yet, start-ups are born, and they die in the blink of an eye. This sobering reality galvanises start-up founders to draw on their faculties and insight to go from zero to one. And it is in the ability to embrace these problems, the risks of not solving them, and then mobilising human and other resources accordingly that founders internalise and dimensionalise strategic thinking and a culture of innovation.
This story is from the November 2023 edition of Outlook Business.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
Already a subscriber ? Sign In
This story is from the November 2023 edition of Outlook Business.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
Already a subscriber? Sign In
![DEMAND DRAFT](https://reseuro.magzter.com/100x125/articles/259/1721878/cVdja28Fc1717485748551/DEMAND-DRAFT.jpg)
DEMAND DRAFT
A new government, a new beginning. However, for industry leaders, it is a time of uncertainty as they wait and watch what policies the new dispensation will enact.
![REBEL'S GUIDE TO SUCCESS WITH FOOD](https://reseuro.magzter.com/100x125/articles/259/1721878/dDV5nDw8U1717738810177/REBELS-GUIDE-TO-SUCCESS-WITH-FOOD.jpg)
REBEL'S GUIDE TO SUCCESS WITH FOOD
Having started its journey in 2004 as a quickservice restaurant under the brand name Faasos, Rebel Foods, now a unicorn, aims to expand its footprint. Jaydeep Barman, co-founder of Rebel Foods, talks to Vinita Bhatia about the company’s growth plans, focusing on Tier-II and -III cities, licensing as a strategy and more. Edited excerpts:
![NATURE BECKONS](https://reseuro.magzter.com/100x125/articles/259/1721878/6wicP08Oq1717497572286/NATURE-BECKONS.jpg)
NATURE BECKONS
When not busy at work, Naivedya Agarwal, co-founder and CEO of manufacturing start-up Runaya, indulges in activities that keep him close to nature, like wildlife photography, safaris, flying and holidays at beaches and the hills
![Combining Minimalism and Material Responsibility for Timeless Furniture Pieces](https://reseuro.magzter.com/100x125/articles/259/1721878/fVJcb0s071717497442675/COMBINING-MINIMALISM-AND-MATERIAL-RESPONSIBILITY-FOR-TIMELESS-FURNITURE-PIECES.jpg)
Combining Minimalism and Material Responsibility for Timeless Furniture Pieces
Leading Furniture Industry with Inspiring Innovation, Sustainability, Customization, and Collaboration. EK Designs creates designs with honesty and transparency upholding the strict quality norms.
![Participation Over Dictation Leads to Excellence: Girish Avansta](https://reseuro.magzter.com/100x125/articles/259/1721878/Idekw_2Cn1717497280111/PARTICIPATION-OVER-DICTATION-LEADS-TO-EXCELLENCE-GIRISH-AVANSTA.jpg)
Participation Over Dictation Leads to Excellence: Girish Avansta
Accellor's innovative Al-backed designs are a result of the whole-hearted participation of every employee
![Leading the Charge in Digital Transformation by Pioneering the Future of Enterprise Automation](https://reseuro.magzter.com/100x125/articles/259/1721878/yaOna8lxE1717497146049/LEADING-THE-CHARGE-IN-DIGITAL-TRANSFORMATION-BY-PIONEERING-THE-FUTURE-OF-ENTERPRISE-AUTOMATION.jpg)
Leading the Charge in Digital Transformation by Pioneering the Future of Enterprise Automation
Areteans is Revolutionizing Business Automation and AI Integration
![Recognizing MSME Excellence and Charting the Future: Insights from Outlook Business Spotlight Awards 2024](https://reseuro.magzter.com/100x125/articles/259/1721878/2CqZPw1Mt1717496936486/RECOGNIZING-MSME-EXCELLENCE-AND-CHARTING-THE-FUTURE-INSIGHTS-FROM-OUTLOOK-BUSINESS-SPOTLIGHT-AWARDS-2024.jpg)
Recognizing MSME Excellence and Charting the Future: Insights from Outlook Business Spotlight Awards 2024
MSMEs are the \"unsung heroes who keep our industries humming and our dreams soaring.
!["Sustainability is an Essential Component of Lubrizol's Corporate DNA"](https://reseuro.magzter.com/100x125/articles/259/1721878/IFUKSP8UP1717496628839/SUSTAINABILITY-IS-AN-ESSENTIAL-COMPONENT-OF-LUBRIZOLS-CORPORATE-DNA.jpg)
"Sustainability is an Essential Component of Lubrizol's Corporate DNA"
Bhavana Bindra, Lubrizol's dynamic Managing Director, shares her views on sustainable growth and Lubrizol's impact in India.
![Modernizing Mobility: India's Need For A Smarter And Sustainable Passenger Transportation Solution](https://reseuro.magzter.com/100x125/articles/259/1721878/08pAITfWO1717496480436/MODERNIZING-MOBILITY-INDIAS-NEED-FOR-A-SMARTER-AND-SUSTAINABLE-PASSENGER-TRANSPORTATION-SOLUTION.jpg)
Modernizing Mobility: India's Need For A Smarter And Sustainable Passenger Transportation Solution
India is at the forefront of a transformative wave of urbanisation. To combat climate change and urban pollution, upgrading infrastructure and embracing sustainable mobility, particularly in efficient mass transportation systems is an imperative.
![Bank Imbalance](https://reseuro.magzter.com/100x125/articles/259/1721878/EpHw2fpWs1717493740458/crp_BANK-IMBALANCE.jpg)
Bank Imbalance
As investors turn to more lucrative options, banks in India are seeing sluggish growth in deposits. With a limited arsenal to compete with high returns available elsewhere, they are struggling to balance deposits with the amount of loans they are handing out