How does BlinkX differentiate itself from other low-cost brokerage firms?
At BlinkX, we believe value goes beyond pricing. We are dedicated to transforming customer experience in our fast-evolving industry. Our vision is to establish BlinkX as the India’s premier glitch-free trading app for diverse customers. Our strategy includes robust infrastructure, rigorous testing, proactive glitch management, and continuous innovation.
In collaboration with Google Cloud, we’ve introduced the “Clientech” framework focusing on Servicing, Pricing, Algorithms, and Research (S.P.A.R.) for ongoing innovation. This partnership enhances our digital customer experience through advanced data insights.
Our platform is adaptive, catering to various investment styles with a highly personalised approach. BlinkX Gen-AI Lab develops proprietary AI models, including BlinkX Insights powered by GPT-powered search engine for financial data.
Our commitment to regulatory compliance, backed by 50 years of excellence at JM Financial, ensures institutional-grade service for retail clients. We prioritise customer satisfaction with initiatives like our “No Question Asked Refund Initiative” for unused subscriptions.
In recent years, many low-cost stock broking companies have emerged. How challenging is it to onboard new investors in this competitive landscape?
The current market presents significant growth opportunities for new customer acquisitions. Despite the momentum, innovation in value propositions remains crucial as market penetration is low, leaving ample room for growth.
According to a SEBI report, majority of investors lose money, leading to dormant accounts.
This story is from the July 2024 edition of Outlook Money.
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This story is from the July 2024 edition of Outlook Money.
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