What Makes You Splurge On Food
Outlook Money|July 2024
With increased earnings, people tend to spend more on gourmet experiences. However, spending within your means is essential to stay healthy, both physically and financially
LARISSA FERNAND
What Makes You Splurge On Food

I believe that there are three relationships which guide almost every facet of our life. These are:

  • Our relationship with God.

  • Our relationship with Food.

  • Our relationship with Money.

(Not in any particular order).

And because the influence is only sometimes overt, if at all, and often subconscious, we tend to underplay its impact.

Before I elaborate, a clarification. I use the word “god” in its broadest sense. It could be religious where we adhere to certain guidelines. But it could stretch way beyond just the supernatural, the divine, the mystical, the magical or the mythological. It could be any altar you worship at—be it the altar of money, power, fame, pleasure, narcissism, and so on. We all worship something or someone. And worship transforms, hence the influence could be all the more insidious.

So when I came across a comment by Chirag Barjatya, I was intrigued.

Chirag identifies himself as a fitness entrepreneur and is the founder of PFC Club. Since I am a big fan of his practical fitness suggestions, I was very fascinated by his observation: “Your fitness largely depends upon your mindset towards money.” He then elaborated and I think he meant physical wellbeing and not fitness in the narrowest sense of the word. So I took the gist of what he said, paraphrased it slightly, and split it up.

  • As you earn more money, your expenditure on expensive food, gourmet experiences and gastronomic delights tend to increase. Hence, you see a lot of the nouveau rich individuals getting unhealthy faster.

  • You can see it in how people flaunt expensive liquor and premium wines in their luxury home bar.

This story is from the July 2024 edition of Outlook Money.

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This story is from the July 2024 edition of Outlook Money.

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