The digital revolution in India is poised to make the next decade a transformative period, often referred to as India’s “Digital Decade.” By 2026, India is expected to become a $5.4 trillion economy, with a significant portion of this growth being digitally driven. An estimated $1 trillion of this economic activity will be digitally enabled, highlighting the profound impact of digital technology across the country. This digital phenomenon is not limited to metropolitan or Tier I cities; it is spreading across Tier II and III cities, making it a truly ubiquitous movement.
Digital Ecosystem Expansion
The rise of the digital ecosystem is evident in the growth of internet users, social media engagement, and transactions on video platforms. This evolution is reflected in various metrics, from overall internet usage to the number of service and product transactors, showing significant increases over the years. Social media, in particular, has seen remarkable growth, with Meta platforms like Facebook, Instagram, and WhatsApp playing a central role. Meta has around 3.8 billion monthly active users globally, with India being a significant market.
This story is from the August-September 2024 edition of Retailer.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
Already a subscriber ? Sign In
This story is from the August-September 2024 edition of Retailer.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
Already a subscriber? Sign In
THE NEXT FRONTIER
Gaurang's leadership philosophy is rooted in preserving the brand's legacy while exploring modern innovations that appeal to a global audience.
THE TITAN OF TIME
Titan Company Limited is not just about telling time—it’s about crafting moments, setting trends, and redefining what a watch can mean.
HOW TO CREATE UNIFIED CUSTOMER JOURNEYS
Razorpay leads this transformation, empowering businesses with innovative tools to meet evolving consumer expectations.
THE DAWN OF 4700BC
With its roots in gourmet popcorn, the brand has transcended traditional boundaries, introducing a fresh perspective to snacking.
30 BEST RESTAURANTS
UNVEILING THE TOP 30 RESTAURANTS
Glow Up: How Beauty is Shaping Commerce
Technology is playing a crucial role in evolution of beauty commerce. AR tools, virtual try-ons, Al-driven recommendations enhance customer experiences.
THE REAL COST OF OMNICHANNEL RETAIL IN INDIA: Are Retailers Ready?
Unveiling the double-edged sword of omnichannel retail - balancing customer convenience with operational efficiency in a rapidly evolving landscape.
HOW MODERN BAZAAR IS EXPANDING WHEN OTHERS ARE DOWNSIZING!
Modern Bazaar Departmental Stores Pvt. Ltd. is redefining retail in India by strategically expanding its presence and enhancing its customercentric offerings.
HOW VIVEK OBEROI IS DEMOCRATIZING DIAMONDS
Vivek Oberoi, Bollywood star and entrepreneur has seamlessly blend purpose and profit, redefining industries with ventures like Solitario, a lab-grown diamond brand, while championing ethical, sustainable, and impactful business practices.
THE RESURRECTION OF FMCG IN 2025
From rural markets holding steady despite slowdowns to urban demand showing early signs of recovery, the FMCG industry is positioning itself for a potential rebound in the New Year.