NEW AGE INDIAN BRANDS DISRUPTING THE S6.8 BILLION LUGGAGE MARKET
Retailer|August-September 2024
As travel bounces back with renewed vigor, these brands are ensuring that travelers do so in style, with smart and sustainable luggage that meets the demands of the modern explorer.
ARITRA GHOSH
NEW AGE INDIAN BRANDS DISRUPTING THE S6.8 BILLION LUGGAGE MARKET

As the travel landscape evolves, so does the luggage industry in India. With a surge in demand for stylish, durable, and eco-friendly luggage, brands are stepping up to innovate and cater to the needs of the modern traveler. Leading this revolution are Indian brands like Nasher Miles, EUME and Uppercase, each carving a niche in the global market. They are not just reshaping the aesthetics of travel gear but also setting new standards in functionality and environmental responsibility.

Modern Traveler

Nasher Miles, co-founded by Shruti Kedia Daga in 2017, emerged from a keen observation of the market’s oligopolistic nature, dominated by VIP, Samsonite, and Safari. “Back in 2014, e-commerce was nascent in India, and we sensed a significant opportunity. The online customer was looking for more stylish options, and traditional players weren’t addressing this need,” says Daga. This insight led to the creation of Nasher Miles, a brand that stands out for its vibrant colors and extensive variety.

Uppercase, founded by Sudip Ghose, is carving a niche in the sustainable luggage market. Ghose was inspired by the growing demand for eco-friendly travel products among younger consumers and the new-age travelers. “We position ourselves as pioneers in sustainable innovation, focusing on lifestyle and travel needs while emphasizing environmental responsibility,” he shares.

This story is from the August-September 2024 edition of Retailer.

Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.

This story is from the August-September 2024 edition of Retailer.

Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.

MORE STORIES FROM RETAILERView All
THE NEXT FRONTIER
Retailer

THE NEXT FRONTIER

Gaurang's leadership philosophy is rooted in preserving the brand's legacy while exploring modern innovations that appeal to a global audience.

time-read
2 mins  |
January - February 2025
THE TITAN OF TIME
Retailer

THE TITAN OF TIME

Titan Company Limited is not just about telling time—it’s about crafting moments, setting trends, and redefining what a watch can mean.

time-read
4 mins  |
January - February 2025
HOW TO CREATE UNIFIED CUSTOMER JOURNEYS
Retailer

HOW TO CREATE UNIFIED CUSTOMER JOURNEYS

Razorpay leads this transformation, empowering businesses with innovative tools to meet evolving consumer expectations.

time-read
3 mins  |
January - February 2025
THE DAWN OF 4700BC
Retailer

THE DAWN OF 4700BC

With its roots in gourmet popcorn, the brand has transcended traditional boundaries, introducing a fresh perspective to snacking.

time-read
4 mins  |
January - February 2025
30 BEST RESTAURANTS
Retailer

30 BEST RESTAURANTS

UNVEILING THE TOP 30 RESTAURANTS

time-read
5 mins  |
January - February 2025
Glow Up: How Beauty is Shaping Commerce
Retailer

Glow Up: How Beauty is Shaping Commerce

Technology is playing a crucial role in evolution of beauty commerce. AR tools, virtual try-ons, Al-driven recommendations enhance customer experiences.

time-read
3 mins  |
January - February 2025
THE REAL COST OF OMNICHANNEL RETAIL IN INDIA: Are Retailers Ready?
Retailer

THE REAL COST OF OMNICHANNEL RETAIL IN INDIA: Are Retailers Ready?

Unveiling the double-edged sword of omnichannel retail - balancing customer convenience with operational efficiency in a rapidly evolving landscape.

time-read
4 mins  |
January - February 2025
HOW MODERN BAZAAR IS EXPANDING WHEN OTHERS ARE DOWNSIZING!
Retailer

HOW MODERN BAZAAR IS EXPANDING WHEN OTHERS ARE DOWNSIZING!

Modern Bazaar Departmental Stores Pvt. Ltd. is redefining retail in India by strategically expanding its presence and enhancing its customercentric offerings.

time-read
3 mins  |
January - February 2025
HOW VIVEK OBEROI IS DEMOCRATIZING DIAMONDS
Retailer

HOW VIVEK OBEROI IS DEMOCRATIZING DIAMONDS

Vivek Oberoi, Bollywood star and entrepreneur has seamlessly blend purpose and profit, redefining industries with ventures like Solitario, a lab-grown diamond brand, while championing ethical, sustainable, and impactful business practices.

time-read
3 mins  |
January - February 2025
THE RESURRECTION OF FMCG IN 2025
Retailer

THE RESURRECTION OF FMCG IN 2025

From rural markets holding steady despite slowdowns to urban demand showing early signs of recovery, the FMCG industry is positioning itself for a potential rebound in the New Year.

time-read
4 mins  |
January - February 2025