According to the latest report by CEIC, Food and Non-Alcoholic Beverage Change reported at 5.584 percent in January 2022. In the last 2-3 years, the beverage segment in India has become a crowded space. Traditional segments such as carbonated soft drinks and juices and the newly emergent categories of flavored water and flavored milk products are competing with each other to meet consumers’ hydration and thirst-quenching needs. And, hence we are seeing lots of change and innovations in this space.
1 Knowing the ‘Right’ Au-dience:
This story is from the January - February 2023 edition of Retailer.
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This story is from the January - February 2023 edition of Retailer.
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