In an era of cheap Chinese-manufactured clothes and accessories with quality issues, London-based brand, Urbanic forayed into the Indian market with designs and outfits that were globally trending and size inclusive. Like a breadth of fresh air, the Indian youth quickly adopted Urbanic into its midst and the brand grew rapidly.
The brand had re-invented the fashion scenario with trendy and quality clothing for Gen Z and millennial women, which were affordable, easily accessible and delivered delivery. Today, the brand works on the motto of sustainable fashion and utilizes advanced technology to ensure it sticks to its sustainability agenda. Urbanic is one of the leading fashion brands in India, and is quickly gaining traction in other emerging markets such as Brazil and Mexico.
Growth Story
Since 2019, Urbanic has worked on bringing fashion inspirations from London to emerging markets with global supply chain strategies. Their customers are digital native women who are highly conscious of the latest trends and appreciate good quality at fair prices. Realizing this, the brand streamlined its focus to expand into emerging markets through localized differentiation.
“We are a London brand, created to enfranchise and include both our customers and our team. To that end, localization of team, talent, and expertise is our core value and focus. We have great local expertise in India, Brazil, Mexico, and London,” stated James Wellwood, Founding Partner, Urbanic London.
This story is from the May - July 2023 edition of Retailer.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
Already a subscriber ? Sign In
This story is from the May - July 2023 edition of Retailer.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
Already a subscriber? Sign In
The Rise Of Value Retail
From High-end To High Demand, How The Affordable Fashion Wave Is Sweeping India And Creating Retail History.
How Circular Economy is Transforming Fashion's Fabric
As the fashion industry grapples with environmental challenges, the circular economy emerges as a transformative force. By redefining product life cycles and prioritizing sustainability, fashion brands are reshaping their practices to reduce waste and promote longevity.
INDIA'S DIGITAL DECADE
Around 62 percent of purchase decisions are now influenced by online discovery.
VALUE FASHION
With a significant presence in Tier II and III towns, V2, headlined by Akash Agarwal, has successfully positioned itself as a value-fashion destination.
EPICUREAN LEGEND ATUL KOCHHAR
From a small town in India to the heights of culinary fame, the Master Chef’s story is one of passion, innovation, and unwavering dedication.
How Delivery-First Model is Taking Shape in India
The sector is experiencing rapid growth, driven by a surge in working professionals, increasing smartphone penetration, and the rise of nuclear families.
How Brand-Designer Collabs are Revolutionizing Fashion & Lifestyle
For many brands, the motivation to collaborate with designers stems from a desire to offer something distinct and fresh to their customers.
NEW AGE INDIAN BRANDS DISRUPTING THE S6.8 BILLION LUGGAGE MARKET
As travel bounces back with renewed vigor, these brands are ensuring that travelers do so in style, with smart and sustainable luggage that meets the demands of the modern explorer.
The Friendly Neighborhood Malls Resurgence
The success of neighborhood malls hinges on understanding and catering to the local demographic.
THE EVOLUTION OF OUTLET MALLS IN INDIA
Outlets malls are not just about bargains; they represent a shift towards a more organized, experience-driven retail format, offering everything from premium brands to family-friendly amenities.
