Zomato had stated that their ‘calculations’ had proven that the amount of biryani sold on their platform in 2023 could fill eight Qutab Minars, while Swiggy reinstated that they had served nearly 6 million biryani during Ramzan alone! These numbers prove what we already knew - the king of all rice dishes – the beautiful biryani, in all its avatars, had indeed captured the hearts of millions in India.
The rise of biryani as a popular dish can be attributed to its rich, aromatic flavors, and versatility in catering to various palates. The dish’s ability to combine a wide range of ingredients and spices makes it a beloved choice for many. Additionally, it is associated with celebrations and special occasions, further driving its popularity.
Success ‘O’ Meter
There has been a noticeable change in dining trends towards diversification in cuisine offerings, an increase in easy-to-dine and deliver options, and a growing emphasis on sustainability and locallysourced ingredients.
This story is from the August-September 2024 edition of Retailer.
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This story is from the August-September 2024 edition of Retailer.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
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