It was established during a period when the beauty industry in India was dominated by conglomerates, WOW Skin Science crafted its own niche by saying no to parabens, sulfates, and other harmful ingredients and giving consumers nature-inspired and research-backed beauty products. From then on, the brand has been growing exponentially.
From launching popular actors like Disha Patani, Kareena Kapoor Khan, and Bhumi Pednekar as brand ambassadors, to entering the sustainability bandwagon through their Vitamin C Paper Tube launch, to brand film that portrays the importance of natural products, WOW Skin Science has WOWed its customers with their innovation, research-backed products and being the brand with the highest review on Amazon.
Elaborating on the journey of the brand, Manish Chowdhary, Co-founder, WOW Skin Science said, “Our journey has just started and there is a long way to go. You will see us transition from a product-led journey to a brand-led journey. We were very top-heavy in most of our products but didn’t have an emotional connection with the consumers. However, this journey will evolve over the next few years.”
“We are in the phase of institutionalizing as a company where we can take these early wins or early playbooks and make it into a large execution playbook journey from there on.
From D2C to an Omnichannel Brand
This story is from the January - February 2023 edition of Retailer.
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This story is from the January - February 2023 edition of Retailer.
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