When worries about job displacement hit employees in this new era of generative AI, marketing and e-commerce experts reveal ways to leverage the technology’s features for in-store management. If executed correctly, it may improve customer experience and satisfaction.
So, experts suggest using this technology as an ally instead of completely replacing the human touch.
Industry leaders, such as Intrepid Singapore CEO FanRu Meng, and AnyMind Group Managing Director for Product Development, Ryuji Takemoto, support integrating generative AI into businesses whilst preserving the essential role of human intuition and expertise.
“Tech is a tool to improve the quality of our services alongside a human expert. This is assurance that we wanted to offer, to our team, and each individual, that ChatGPT, automation, or any generative AI is not there to replace human skills,” Meng told the Singapore Business Review. Varun Sharma, senior vice president for Asia Pacific and Japan at Emplifi, called generative AI a “people enhancer” because these tools cannot thrive without humans’ input of factual data sets.
Change and the unknown may frighten some due to job displacement, but it will be a boon for brands worldwide, said Chris Vincent, chief international officer at Pattern, a marketing firm.
How to use AI
This story is from the Issue 104 edition of Singapore Business Review.
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This story is from the Issue 104 edition of Singapore Business Review.
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