Taylor Swift’s Eras Tour lit up Singapore, turning the city into a love story for Swifties and proving the fearless power of concert tourism on the economy.
But as the final note faded, Benjamin Cassim, senior lecturer at Temasek Polytechnic, warns that relying on concerts alone could leave Singapore’s tourism stuck in a blank space, urging a shift to year-round entertainment.
“In the case of Singapore, several sport-related events qualify as entertainment. The Singapore F1 Grand Prix comes to mind and in this case, supporting events already includes live concerts featuring topdraw artistes,” Cassim added.
Dr. Guy Llewellyn, an assistant professor at EHL Hospitality Business School - Singapore campus, concurred, highlighting that hotels and businesses should diversify their focus to maintain steady revenue between concerts.
This story is from the Issue No. 109 edition of Singapore Business Review.
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This story is from the Issue No. 109 edition of Singapore Business Review.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
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