SINGAPORE
Revenge tourism can spell negative outcomes for online commerce platforms like ZALORA, which relies on native population customers rather than tourists who tend to buy in-store in their new destination. However, with the increase in travel-related searches, ZALORA found that tourist demand for travel preparation increased with luggage and winterwear.
With this, over the last few months, ZALORA added more travel-related products to meet their customers’ increasing demand. These include travel bags, hard case luggage, and passport holders, from popular brands such as Bellroy, Jansport, Tumi, CROSSING, Thule, and THE 815 CO.
“People getting ready for travel is the opportunity for us in e-commerce. That’s why we also created curations… to support the travel economy that’s happening around us,” ZALORA CEO Gunjan Soni told Singapore Business Review in a recent interview.
The search for travel-related items such as sunscreen and swimwear grew year-on-year by 31 times and up to 19 times from 2020 to 2021 alone, data from ZALORA said.
This story is from the Issue 106 edition of Singapore Business Review.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
Already a subscriber ? Sign In
This story is from the Issue 106 edition of Singapore Business Review.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
Already a subscriber? Sign In
All you need is one 'hero' TikTok product
Brands can boost their gross merchandise value with just one best-selling SKU.
Retailers urged to adopt 2D barcodes
The machine-readable symbol gives consumers detailed product info at the point of sale
SingPost brings service closer to commuters
It plans to expand its service touch points.
Xiaohongshu, Taobao could help Singapore brands reach more Chinese clients
Retailers less familiar with the China market could start with Tmall and JD Worldwide.
Decathlon plans to be within 15 minutes of homes
The world's largest sporting goods retailer lets clients pick up online orders on the go.
Chinese fine dining finds its next course in Singapore
The city-state's high spending power and big Chinese commune make it an ideal entry point in the Southeast Asian market.
Hawker centres struggle to dish up meals even with foreign workers
A Singapore plan to allow certain foreigners to work as food assistants in the hawker trade may not translate into a large increase in applicants, given the back-breaking requirements of the job, according to policy experts.
10 best ways to invest in 2025
Analysts are not too worried about the impact of US tariffs.
OCBC triples quantum tech workforce to enhance cybersecurity measures
The Singapore bank expects significant tech advancements in the next five to 10 years.
K-pop craze may spur demand for Income Insurance's hourly travel cover
The Singaporean insurer is targeting spontaneous travellers who love concerts.
