DELIVERING BEYOND EXPECTATIONS

Shreegopal Kabra, Managing Director, RR Kabel & President, RR Global outlines that the innovation in the electrical wire space is limited and there is a dire need for setting up a regulatory body for implementing stricter standards. He also talks about key trends, need to adhere global quality standards and new offerings his company will be launching soon in an interview with Nisha Shukla.

- Nisha Shukla

How is the market evolving for RR Kabel?

The investment in infrastructure and resurgence of the construction markets are a good sign. The Government has initiated the PLI programs and is extending the same to cover chips now. The ramp-up is visible, and we have big names announcing billions of dollars in investment. RR Kabel has a wide range of products and solutions to cater to these emerging needs and we are positive about these developments which can spell opportunities for us.

What are the new trends you are witnessing in the industrial wire and cable segment?

IoT-based applications and industry 4.0 requirements are redefining shop floor requirements. This calls for precise, quicker, and smarter solutions combined with sustainable productivity. Power is a critical resource that is required to drive the entire process. The connectivity is to be provided with a network of wiring solutions that can seamlessly be integrated with the requirements on a continued basis. Therefore safe, reliable wire and cable solutions are much sought after now more than ever before.

What sets RR Kabel apart from your competitors? How does RR Kabel ensure the quality of its products?

The range of products and solutions from the RR Kabel stable has always adhered to global standards, even in the national market. The philosophy has been to elevate our standards and deliver beyond customer expectations. This helps RR Kabel to stand out against the competition which is offering products just barely to match domestic standards, which needs a complete overhaul.

What is your growth outlook for the next five years?

It is expected to be in high double-digit growth for existing players since new facilities will need time to grain traction.