In Chicagoland's thriving real estate market, Lori Baker and Alissa McNicholas stand out as a dynamic mother-daughter duo. Lori's journey into this industry was a leap of faith, taken in 1999 when she sought a career shift from her family's business.
Immersed in the familiarity of Lake Forest, a place she knew like the back of her hand thanks to her family's deep ties, Lori dove into the industry with Coldwell Banker. Her intimate knowledge of the area and her tenacity earned her the title of Rookie of the Year. The synergy between Lori and Alissa blossomed in 2006 when the two teamed up. With a strategic transition from an administrative role to a full-fledged partner, Alissa's journey was underpinned by the mentorship of Lori, providing her with an invaluable apprenticeship in the intricate dance of real estate transactions.
The Baker McNicholas Group opened the Compass office in Lake Forest in October of 2020. Together, they navigated the surging market, their paths intertwined by a shared dedication and a common vision of shaping their destiny in the real estate industry.
This story is from the Illinois May 2024 edition of Top Agent Magazine.
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This story is from the Illinois May 2024 edition of Top Agent Magazine.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
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