INIFD, in celebration of its 37th edition, presents Gen Next, a gateway for young brands to showcase their work on the global platform runway. Lakme Fashion Week drew attention by commencing the winners of four fresh Gen Next designers of 2024: Kriti Greta Singhee, Shimona Agrawal, Charmee Ambavat, and Rohitash Notani, who will be presenting their collections at the show as part of INIFD. As the talented designers gear up for the big show, take a look as Roselin describes their unique collection.
Kriti Greta Singhee
Kriti Greta Singhee, a NIFT Kolkata and Istituto Marangoni graduate, aims to pay tribute to our heritage and culture by crafting meaningful clothing. Her unique design won her a place among INIFD GenNext winners, offering a chance to showcase her collection at LFW x FDCI. Her ‘Third Space-Sustainable Future’ collection explores the interplay of space, time, and metaphysics, seamlessly integrating handwoven silks and Bengal cotton silks. The collection is inspired by the mathematical art of lines, folds, and pleats in geometric patterns. The fabrics employed are organic, sustainable, and eco-friendly hand-woven natural silks and cotton silk sourced from Fulia in Bengal. The label ‘Kriti Greta Singhee’ aims to reinvent techniques, textiles, and designs for women’s and men’s wear, honouring heritage and craftsmanship.
Her Label’s USP is crafting Sustainable, modern, and innovative designs by utilizing a diverse range of materials and surface patterns. It focuses on repurposing iconic silhouettes like sarees or men’s kurtas, empowering wearers to explore multiple interchangeable styling options.
Shimona Agrawal
This story is from the April 2024 edition of Hashtag Magazine.
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This story is from the April 2024 edition of Hashtag Magazine.
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