Generally speaking, Apple's smartwatches follow a predictable release schedule: Since the Series 3, every standard model has come out one year after its predecessor. But the nonstandard SE and Ultra models are more complicated to predict, and the latter in particular presents a conundrum. There's only been one Ultra so far, for one thing, which means there's no pattern to examine.
One theory holds that, because it's a more expensive version of the Apple Watch, customers will buy new Ultra units less frequently, and the maker will follow a similar principle when bringing out new models: every other year, perhaps. But that theory is looking increasingly shaky, with a second major analyst now nailing his colors to the annual-refresh mast.
This story is from the September 2023 edition of Macworld.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
Already a subscriber ? Sign In
This story is from the September 2023 edition of Macworld.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
Already a subscriber? Sign In
LOGITECH POP ICON COMBO: COLORFUL KEYBOARD AND MOUSE WITH REALLY SMART FUNCTIONS
Logitech has launched the new POP Icon keyboard with a matching POP mouse. The two devices are available as a combo set or individually.
The M4 Macs prove that Apple should steal from itself more
Steal from the best.
Wavlink Thunderbolt 4 Triple Display Docking Station: Affordable dock for two displays
Affordable and fast but supports two rather than three extended displays for Macs.
16-INCH MACBOOK PRO (M4 PRO) REVIEW: LOCKED IN AND LOADED
APPLE'S LAPTOP GETS GREAT UPGRADES TOMAKE IT A BETTER WORKSTATION.
The Apple Car is dead. Where does that leave Apple's auto ambitions?
What remains of the Apple Car pipe dream? We examine the legacy of Apple's doomed Project Titan.
iPad mini (A17 Pro): A little faster, a little 'smarter'
Update brings new chip brings support for Apple’s AI feature set...and not much else.
I love my desktop Mac, but I've decided to switch-here's why
Being a Mac laptop user in the Apple silicon era is better than it was in the Intel years.
Bowers & Wilkins Pi8: Great sound at a mid-range price
B&W's noise-cancelling earbuds go head-to-head with Apple's AirPods Pro.
Six ways Apple Intelligence levels up with iOS 18.2 and macOS 15.2
The latest tranche of AI features is a massive upgrade.
REVIEW: M4 iMAC THIS MIGHT BE THE BEST iMAC EVER
A FASTER CHIP, MORE RAM, A BETTER CAMERA, AND A CHANGE IN PORTS MAKE THE M4 iMAC THE BEST BUY IT'S EVER BEEN.