THE ART OF SHIPPING 'Shipping' (derived from the word 'relationship') is the desire by followers of a fandom for two or more people, either real-life people or fictional characters (in film, literature, television series, etc), to be in a romantic or sexual relationship.
Fans of TV shows like Supernatural or popular films like Twilight were constantly at odds with each other, claiming that certain couplings were obviously meant to be or would work so well together if only the show's writers would give them the chance! And whether or not that actually ended up happening in the story is almost irrelevant, so commonplace was this kind of discourse on platforms like Tumblr and the like. You may have even been sucked into it yourself, without even knowing that is, if you ever considered whether you were Team Edward or Team Jacob.
CAREFUL NOW
Which brings us to the point of this article: Why didn't it matter whether these media fulfilled the wishes of their fandom, never giving the people what they wanted? Well, we'd argue that it's because they already had it. See, while shipping may seem - at face value - to be about the characters on screen, it never truly is. In fact, it's about the fandom. More than just functioning as a mechanism of social cohesion, it's a way for those on the same side to insert themselves into the narrative; to say: "That's the kind of relationship I want!" Now, for some, that may already have set off alarm bells.
This story is from the February 2023 edition of ClubX.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
Already a subscriber ? Sign In
This story is from the February 2023 edition of ClubX.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
Already a subscriber? Sign In
DQ GOOD dress better
Sustainable fashion fundi Alexa Schempers of Rethread Store is all about finding innovative ways to reduce waste across the local fashion landscape
The Perfect shot
Photography is a challenging profession for many reasons, but for this passionate visual storyteller, it's more than just a career - it's a calling
Dress to attract
How you dress says so much about you. Why not use it to find your sweetheart?
SUSTAINABLE FASHION: a Myh?
Affordable fashion that is also ecofriendly is a work in progress
Follow the HEART
Fuata Moyo, owned by four stylish siblings, is fusing fashion and art to produce one-of-a-kind, personality-filled creations
HATS OFF PHA-real!
He's not just one of the G.0.A.Ts of music Pharrell Williams is a fashion legend too
Colour POP
Do you believe in the persuasive power of colour psychology?
Fashionable food
People don't just want to indulge in food - they want to be dressed in it. We look at the most adored food-themed fashion trends
DEVOTED to design
A showcase of emerging local fashion labels and designers to keep an eye on
Call Me MONTERO
A master of the show-stopping entrance, Lil Nas X has the moxie to prove that fashion can help your personality sing