Global Vox Populi (Member of the European Society for Opinion and Market Research) conducted the India Reach Study with a comprehensive analysis of news consumption patterns and preferences among 20,000 respondents. The primary objective of this study was to provide insights into the dynamics of news consumption behavior in India and its implications for news and social media companies. By understanding the preferences, habits, and motivations of consumers regarding news consumption, companies can optimize their strategies to better cater to their target audience.
News Consumption Patterns: The study revealed that a significant portion of respondents accessed news frequently, with 25.4% checking news every hour or more, and 37.2% accessing it 2-3 times a day. This highlights the importance of news in the daily lives of individuals, whether through traditional mediums like TV and radio or modern platforms like social media. The data also showed that 45.7% of respondents consumed news to have topics for discussion, indicating the social aspect of news consumption.
Reasons for Staying Informed: Understanding why individuals seek news is essential in comprehending their information needs. The study found that 55.4% of respondents considered it important to know what’s happening in their own country, while 49.7% sought background information on current events. Additionally, 51.0% mentioned that consuming news allowed them to form opinions on important issues. These findings underscore the role of news in providing context, fostering civic engagement, and shaping individual perspectives.
This story is from the April 2024 edition of Digital Studio.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
Already a subscriber ? Sign In
This story is from the April 2024 edition of Digital Studio.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
Already a subscriber? Sign In
CANON'S EOS R1: THE ULTIMATE PRO CAMERA FOR 2024
The EOS R1, Canon's most advanced full-frame compact camera, will come out in 2024. This camera is part of the well-known EOS R SYSTEM and comes with an RF mount.
MEDIA PRODUCTION & TECHNOLOGY SHOW 2024: A SPECTACULAR SHOWCASE OF INNOVATION AND CREATIVITY
The Media Production & Technology Show 2024 brought together top industry experts and brands. It had over 300 exhibitors and 100 hours of in-depth talks from a wide range of industries. New products that changed the game, a new AI Forum, and thought-provoking conversations about the future of media creation and technology were some of the best parts.
FROM A WIDE ANGLE: A LOOK INTO ANIL MEHTA'S CINEMATIC JOURNEY
Anil Mehta, a renowned Indian cinematographer, director, and writer, has significantly shaped Hindi cinema’s visual language over the past two decades. In this exclusive interview for our Education series, Mehta reflects on his illustrious career, the importance of adapting to budget constraints, and offers invaluable advice for aspiring cinematographers.
THE FUTURE OF FILMMAKING: EFFICIENCY ENHANCED THROUGH CAMERA TO CLOUD (C2C) TECHNOLOGY
Discover how Camera to Cloud (C2C) workflow is transforming post-COVID film production by streamlining data management, enhancing collaboration, and eliminating the need for physical media, leading to greater efficiency and flexibility in the filmmaking process.
CINEMATOGRAPHER EXTRAORDINAIRE: THE INSPIRING JOURNEY OF MANOJ PARAMAHAMSA
Manoj Paramahamsa, a renowned cinematographer, transitioned from assisting on regional films to independent cinematography, earning accolades for his work.
IronGlass and Ancient Optics Achieve the 'Impossible' with Tokina 28-70mm Lens Rehousing
In a recent report of Cined, IronGlass and Ancient Optics announced that they had successfully completed a feat that many had written off: the correct rehousing of the Tokina 28-70mm lens for use on set.
Neusoft and ACCESS Collaborate to Provide Global In-Vehicle Intelligent Mobility Solutions
Neusoft Corporation and ACCESS Europe GmbH have signed a Memorandum of Understanding (MOU) to offer Global In-Vehicle Intelligent Mobility Solutions to automotive OEMs.
MwareTV Strengthens Presence in the Americas with New Director, Sales Operations, Daniel Conde Coto
MwareTV, a leading cloud-based multi-tenant platform provider, MwareTV enables service providers to launch, manage, and monetize their own TV channels effortlessly.
Christie Core Series III LED Video Walls Gain Traction
Christie's new Core Series III LED video walls have seen strong adoption across various industries in India since their launch earlier this year.
Red Chillies Entertainment Appoints Aashish Singh as Producer
Aashish Singh will take responsibility for content creation at Red Chillies Entertainment a production owned by Shah Rukh Khan.
