DECODING INDIA'S NEWS PREFERENCES: KEY FINDINGS FROM INDIA REACH STUDY

Discover the pulse of India's news consumption habits as the India Reach Study provides comprehensive insights into the preferences, behaviors, and demographic dynamics shaping the nation's media landscape.

- Md Sadique Akhter

Global Vox Populi (Member of the European Society for Opinion and Market Research) conducted the India Reach Study with a comprehensive analysis of news consumption patterns and preferences among 20,000 respondents. The primary objective of this study was to provide insights into the dynamics of news consumption behavior in India and its implications for news and social media companies. By understanding the preferences, habits, and motivations of consumers regarding news consumption, companies can optimize their strategies to better cater to their target audience.

News Consumption Patterns: The study revealed that a significant portion of respondents accessed news frequently, with 25.4% checking news every hour or more, and 37.2% accessing it 2-3 times a day. This highlights the importance of news in the daily lives of individuals, whether through traditional mediums like TV and radio or modern platforms like social media. The data also showed that 45.7% of respondents consumed news to have topics for discussion, indicating the social aspect of news consumption.

Reasons for Staying Informed: Understanding why individuals seek news is essential in comprehending their information needs. The study found that 55.4% of respondents considered it important to know what’s happening in their own country, while 49.7% sought background information on current events. Additionally, 51.0% mentioned that consuming news allowed them to form opinions on important issues. These findings underscore the role of news in providing context, fostering civic engagement, and shaping individual perspectives.