Immersive is a term where the media and broadcast industry is heading towards which can be clearly seen with the amount of content available and the demand for a new and more captivating content. Between the 80s and 2000s, 3D was the height of content creation thanks to IMAX theatres and it reaching mainstream media and captivated audiences as the characters popped out from the screen and if in a movie you saw a bullet head towards the screen it was easy to believe it way meant for you. That was one of the first signs that immersive was going to be in more demand, and it was!
There was a time when 4D was introduced as part of an attraction at Disney parks and few more theme parks. How was 4D different from 3D? 4D brought some special effects of 3D to life, not so much as a bullet would actually hit you, but more like a car splashed water a small spray of water would hit you, small enough to not get you wet but enough for you to think that water actually left the screen. The best was an earthquake simulation where your seats also shook, drawing you more into the story.
However, since then, 4D did not grow that much as a commercial set up was best for it, but 3D evolved from being available on the silver screens to also being all the way to the screen at home as long as you could afford the TV created for it.
However, with 4D being only being commercial, a new virtual experience arrived with the introduction of Oculus rift. The Oculus rift placed a person into the virtual reality that was created/rendered, it allowed for exploration based on the movement either physical or using controllers. It turned very popular for gamers and also specifically designed VR (3D) experiences. However, the Oculus Rift came with a major drawback - it gave the user physical fatigue, commonly known as VR fatigue.
This story is from the September 2022 edition of Digital Studio.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
Already a subscriber ? Sign In
This story is from the September 2022 edition of Digital Studio.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
Already a subscriber? Sign In
LPX500 HYBRID IP/SDI WAVEFORM MONITOR: A NEXT-GENERATION SOLUTION FOR VIDEO ANALYSIS
The LPX500 Hybrid IP/SDI Waveform Monitor introduces a compact, versatile solution for advanced video and audio analysis in both SDI and IP workflows. Designed for broadcast and production, it combines powerful multi-source support, remote access, and real-time diagnostics to enhance efficiency in diverse media environments.
JOSEPH KAHN'S NEW FILM "ICK" EMBRACES FULL BLACKMAGIC DESIGN WORKFLOW, PREMIERING AT TIFF 2024
Shot with Blackmagic URSA Mini Pro 12K and Pocket Cinema Camera 6K, and edited with DaVinci Resolve Studio, Ick” leverages Blackmagic’s complete production ecosystem. This horror-comedy, directed by Grammy winner Joseph Kahn, combines practical and visual effects to deliver a unique alien invasion tale, premiering at the Toronto International Film Festival.
SUSTAINABLE ENERGY INNOVATION: SUNCOVERING JUNGLE POWER'S CONTRIBUTIONS TO M&E
Jungle Power offers cost-effective clean energy solutions, including portable solar units and power stations, tailored for industries like film, construction, and remote operations. Recognized by California’s CORE program, their technology reduces emissions while ensuring reliable, sustainable power. By integrating renewable energy sources, Jungle Power helps industries transition to greener practices without compromising efficiency.
FUTURE OF MEDIA: THE STREAMING REVOLUTION CHALLENGES BROADCASTING
Explore how broadcasting and streaming have transformed the media landscape, each offering unique strengths in live events and on-demand entertainment. Discover what sets them apart, where they excel, and how they might shape the future of media consumption.
IFFI 2024: CELEBRATING CINEMA'S LEGACY AND FUTURE IN GOA
IFFl 2024 celebrated the power of storytelling by honoring legends and nurturing emerging talent in Indian cinema. The event emphasized the integration of technology and creative ecosystems to shape the global creators’ economy. With a diverse lineup, the festival highlighted India’s evolving role in bridging cultures through cinema.
Ocean Blue Software Launches Axia for Robust HbbTV Compliance Solutions
Ocean Blue Software (OBS), a longstanding leader in TV software, has strengthened its position as a trusted partner for HbbTV compliance with the launch of Axia.
Skandha Media Services Launches SyncView, RealTime Ad Tracking for Live Sports Playout
Skandha Media Services, a leader in scalable playout solutions leveraging cloud technology, Al, and automation, introduces SyncView, a real-time Ad delivery tracking dashboard designed to prevent revenue leakage in highpressure live sports playout environments.
MASORANGE and AGILE CONTENT Strengthen Partnership for Enhanced TV Services
MASORANGE and AGILE CONTENT have signed an agreement to renew and extend the previous one existing between both companies.
11x Secures $50M Series B Funding Led by Andreessen Horowitz
11x, the leader in Al-powered digital workers for revenue teams, announced the closing of a $50 million Series B funding round led by Andreessen Horowitz. The investment accelerates 11x's digital workers further into the era of AI agents.
Evergent Earns AWS Media & Entertainment Competency to Boost Streaming Monetization
Evergent, a leader in customer management and monetization for streaming and digital subscription businesses, announced that it has achieved Amazon Web Services (AWS) Media & Entertainment Competency status.
