Micro purses are great to make a grand statement. But what does one do when one wants to haul around the essentials of their city-slicker life? Maybe this was the question that Nicholas Knightly – then leather goods designer at Louis Vuitton – wanted to address when he first designed the Neverfull bag in 2007. It was a bag that changed the way shoppers would be perceived. The French luggage-making giant designed this tote after noticing that it, too, had nothing to offer its urban clients that was big enough to take to work, to the shops or simply to the beach. Though it was purpose-driven – the Neverfull is capable of carrying over 90 kilograms despite its thin straps – its chic trapezoidal shape and an open bucket design have made it a favourite among people who are looking for styles that blend practicality with fashion. No wonder it is the second most-sought-after bag from the house after the Pochette, and one of the best bags in its category overall.<img src="https://cdn.magzter.com/Femina/1733130734/articles/0wiYwW_BD1733218634946/5727841441.jpg" alt="image">This year, the Neverfull has had a makeover that makes it more versatile than ever. Called Neverfull Inside Out, the bag is now reversible. With the use of a simple scooping motion, the inside becomes the outside – revealing a colourful striped canvas in the bag’s textile edition with a monogrammed front or a classic grained hide design in brown and black in the other luxe leather version. In addition to the signature strings used to change the look of the bag, there are hooks that can turn the mid-sized Neverfull MM into a hobo, bringing a youthful slant to the otherwise ergonomic design. In the Neverfull BB, the smallest offering of the design, a zipped pouch – otherwise hidden on the inside – becomes the bag’s USP when reversed, adding more to its appearance and appeal.The Neverfull, already iconic, continues to remain so and is now twice as fun.

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Girish Ramdas is the Co-founder and CEO of Magzter, a New York based startup that has been making waves in the global digital publishing business. Magzter has crossed 80 million users since its inception in 2011 from more than 150+ countries with 1000s of magazines, newspapers and books from more than 4,500 publishers worldwide. He has more than 25 years of experience in cross-platform publishing, including print, mobile, and Web development. During this period, he has co-founded and run three successful start-up businesses. He has enabled magazine companies to go digital and helps them monetize their content across the digital world. Girish's deep industry experience in online, mobile and publishing ecosystems has made him an expert in acquisition, marketing and monetizing digital content across platforms globally.

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is the World's largest and fastest growing self-service, cross-platform digital newsstand with over 87 million users since its inception in 2011 and thousands of magazines and newspapers across 40+ categories and 60+ languages. Headquartered in New York, Magzter has its local presence in Amsterdam, London, Mexico City, Chennai, Mumbai, New Delhi, Bengaluru, Singapore, and will soon be expanding to other countries. Founded by global entrepreneurs, Girish Ramdas and Vijay Radhakrishnan in June 2011, Magzter enables magazine and newspaper publishers around the world to create and deliver digital editions of their titles to global consumers.

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which gives digital readers unlimited access to 9,000+ magazines and newspapers for a monthly subscription price. Magzter also has the largest number of stories in the world with its game-changing ezRead 2.0 feature for its apps, which enables smartphone and small-screen mobile users to enjoy magazine content the way it was meant to be enjoyed, with article text that is easy to read and is accompanied by stunning videos and high resolution photography.

{{magzter}} is the World's largest and fastest growing self-service, cross-platform digital newsstand with over 87 million users since its inception in 2011 and thousands of magazines and newspapers across 40+ categories and 60+ languages. Headquartered in New York, Magzter has its local presence in Amsterdam, London, Mexico City, Chennai, Mumbai, New Delhi, Bengaluru, Singapore, and will soon be expanding to other countries. Founded by global entrepreneurs, Girish Ramdas and Vijay Radhakrishnan in June 2011, Magzter enables magazine and newspaper publishers around the world to create and deliver digital editions of their titles to global consumers.