"Be mindful about your choices"
Karishma Swali
CO-FOUNDER, MOONRAY
Inspired by handcraft’s zero carbon footprint nature, the moonray Collective is an advocate of responsible innovation. Its love for the planet is reflected in the fabric used: organic viscose produced in sustainably-managed plantations, 80% organic cotton cultivated without pesticides and fertilisers, and denim that requires less water and energy and fewer chemicals. Founded in 2021, moonray is committed to creating beautiful clothes and accessories that honour our community and environment.
Karishma’s Sustainable Wardrobe Practices
“The timelessness and rarity of craft inspires me. My sartorial choices often blend handicraft and modernity to celebrate Indian craftsmanship. In my everyday life, I choose separates that are contemporary, versatile, and can be styled in more ways than one. For special occasions, I lean towards timeless pieces that transcend trends and seasons.”
Advice To Help Your Planet-Conscious Efforts
“Be mindful about your choices – invest in timeless pieces that transcend trends and seasons; they will always be a great addition to any wardrobe.”
"Produce and consume with love"
Sreejith Jeevan
FOUNDER, ROUKA
This story is from the September 2023 edition of Femina.
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This story is from the September 2023 edition of Femina.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
Already a subscriber? Sign In
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