Bringing In The Vibe To Traditional Business
PROVOKE Lifestyle|November 2022
MUSKAAN JOINS HER FATHER RAJESH DADU AT DADU'S WITH FRESH IDEAS
RAJESHWARI KALYANAM
Bringing In The Vibe To Traditional Business

Celebrations in Hyderabad would be incomplete without sharing traditional sweets and namkeen from Dadu's. It is one of the most sought-after sweets and namkeen shop for a couple of decades now. With time, the motichoor laddus made with pure ghee, assorted sweets and kaju katlis made space for new age desserts like the artisanal dry fruit sweets and Turkish delights wrapped in festive dabbas designed for the season. It is no exaggeration to say that the city doesn't need much of an introduction to Dadu's.

After two outlets and several years in the business, Dadu's expanded into fine dining very recently. In 2019 the first two outlets of Masala Republic started bringing in the choicest of dishes, curated from global cuisines and presented with style and elegance. Without compromising on taste Masala Republic brought together local elements and global style of cooking served in an elegant ambience. And, the expansive menu is one of the few exclusively vegetarian ones.

The story of Dadu's goes back to Rajesh Dadu, when he first opened 'Dadu's Mithai Vatika' at Himayat Nagar with a small shop in 1993. Now he is joined by his daughter Mukaan Dadu, who is equipped with Masters in Hospitality Administration Management from Switzerland, and a life time of living and growing with the brand.

Muskaan Dadu brings a certain vibe to the traditional sector, and the much needed new ideas. She shares with Provoke Lifestyle her experiences and plans, as a young entrepreneur and a woman in a male dominated business. Excerpts from an interview:

Can you share your experiences of growing up with Dadu's?

This story is from the November 2022 edition of PROVOKE Lifestyle.

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This story is from the November 2022 edition of PROVOKE Lifestyle.

Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.

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