It's been over a few decades that Shravan has been designing clothes, and over the years he has been extensively working with native weavers, recreating the handlooms to fit into pret, couture and wedding wear. Going back in time to revive heirloom sarees, and recreating the antique designs, the passionate designer has always combined innovation and technique with tradition and heritage that give timeless quality to his designs. He says fashion is his religion, "I eat, breathe and live handlooms. India has always experienced organic and sustainable way of living. It is nothing new. We had our grandmothers, who wore a cotton saree dipped in turmeric during their wedding, we had our beautiful indigoes, we used to grow our own cotton, we had vegetable dyes and the technique of drying the colours in the sun. This is the beauty of our country that is recognised the world today."
This story is from the July 2022 edition of PROVOKE Lifestyle.
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This story is from the July 2022 edition of PROVOKE Lifestyle.
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