Amanjapai in Tamil culture in colours A of yellow, tinted in red with motifs or writing normally heralds goodwill and auspiciousness when used for special occasions like weddings, birthdays. And for many women now in Manthichi area near Vaigai river Madurai the manjapai or YellowBags have proved to be of good fortune.
Take the case of Prabha (37) with two children. Her traditional, conservative family was okay with her working outside the home and supporting her family with her earnings only because the tailoring unit she was part of was a distance of less than a kilometre from her home. The tailoring unit is an initiative of Tamil Nadu home-grown startup The YellowBag.org. founded in 2014, this initiative now provides jobs to more than 30 women from lower-income households, including differently abled women. Yellow-Bag has not just worked with physically-challenged women but also those with mental challenges and learning disabilities.
Panjavaranam differently-abled (37) is with limited mobility in her feet. But you wouldn't know that when you see her defly plying YellowBag's screen printing units and churning out bag after bag at a tailoring machine, designed for her.
This story is from the June 2024 edition of PROVOKE Lifestyle.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
Already a subscriber ? Sign In
This story is from the June 2024 edition of PROVOKE Lifestyle.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
Already a subscriber? Sign In
Why Is Your Probiotic Not Working?
Here's The Secret That Makes It Work Its Magic
Embracing Maximalism The Return Of Luxe!
Luxe Is Back In Full Force And Here's A Look At How You Can Snag The Trend.
Party Twists
AS WE GET OLDER, ATTENDING PARTIES SOMETIMES FEELS MORE TIRESOME THAN FUN, ESPECIALLY IF THE FORMAT HASN'T CHANGED FOR YEARS. BUT GATHERING TOGETHER IS A HUMAN NEED, SO READ ON FOR SOME IDEAS ON HOW TO SHAKE UP YOUR NEXT GATHERING SO THAT GUESTS HAVE MORE FUN THAN EVER BEFORE!
India's Hottest Smartphones Are Here!
WHICH ONE WILL YOU PICK?
FRANCO TAMIL CUISINE: A LOVE AFFAIR BETWEEN TWO CULTURES!
LAZY LANGUOROUS PONDICHERRY IS THE PERFECT GETAWAY FOR THOSE SEEKING RESPITE FROMTHE BUSTLE OF CITY LIFE. FROMTHE QUAINT FRENCH STREETS TO THE HERITAGE BUILDINGS, IT’S A SPACE THAT RESONATES OF PAST GLORY THAT WALKS HANDIN-HAND WITH THE TRAPPINGS OF MODERNITY.
Step up your nail game!
SNAZZY GEL NAIL TRENDS AND EXPERT TIPS THAT WILL TRANSFORM YOUR DIGITS FROM DRAB TO DAZZLING!
I'm a Sufi Soul
PARINEETI CHOPRA GETS CANDID ON HER FILMS, MARRIAGE AND HOW SHE LIKES TO BALANCE BOTH HER PROFESSIONAL AND PERSONAL LIFE WELL
SHOULD YOU FAKE IT TILL YOU MAKE IT?
LUXE BRANDS ARE A CUT ABOVE THE REST AND WHILE A SMALL PERCENTAGE CAN AFFORD THEM, THE REST CAN JUST DREAM HOWEVER, IS IT FAIR TO FAKE IT?
GETTING HIGH ON FASHION!
MEET ABY DOMINIC THE MAN BEHIND INDIA S BIGGEST EXHIBITION BRAND, HI LIFE EXHIBITION
MEET BOLLYWOOD'S FAVOURITE MAKEUP ARTIST Ojas Rajani
AISHWARYA RAI TO DEEPIKA PADUKONE, THE MOST BEAUTIFUL ACTRESSES IN BOLLYWOOD SWEAR BY THE MAGIC TOUCH OF OJAS RAJANI. HERE'S A BRUTALLY CANDID, NO HOLDS BARRED INTERVIEW WITH HER.
