The Jaipur Jewellery Show is a heartening experience. It is well-known how the Pink City and its people give utmost importance to their history, culture, art and craftsmanship. The pride that they have in their legacy and art is apparent in their lifestyle. No wonder the jewellery fraternity keeps waiting for its favourite "December Show".
The country's top B2B and B2C show is 20 years old, and over the course of these two decades, the trade in Jaipur has gone through paradigm shifts, having grown exponentially. With globalisation and vertical integration, many gemstone cutting companies and jewellery manufacturers have vastly increased their business potential.
"Till now, the show has been wonderful. It has surpassed other shows in the previous years. There were so many people yesterday that we had to stop entry at one point. With the emerald promotion we have done, sales are bound to go up. People were happy with the Pink Club. Some have suggested changes, and we will implement the same. People have done good business. Footfalls crossed 35,000 till yesterday, and today, we are expecting over 7000 visitors. Sunday was the busiest day. This year, there have been visitors from 30 countries, and so many cities from South India," said Rajiv Jain, Secretary, IJS.
Many exhibitors saw a lot of new and unique visitors. Demand for light-weight, wearable pieces was high, but exclusive, designer pieces also saw a marked improvement in terms of interest.
Exhibitors at the Pink Club saw a number of serious buyers. However, several visitors felt the placement of this particular section (which was on the connecting passage between Hall 1 and Hall 2) could have been better. Buyers who visited the show completed their enquiries in Hall 1, which had all the known names, and did not visit Hall 2, thus missing out on visiting the Pink Club.
Current Coloured Stone Market
This story is from the November - December 2022 edition of Diamond World.
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This story is from the November - December 2022 edition of Diamond World.
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