What you wear proclaims who you are, but sometimes, the most captivating details are unspoken. A hint of citrus that echoes the freshness of a crisp white blouse, the warmth of vanilla that complements the sensuality of a sleek black dress—fragrance adds the finishing touch, the secret weapon in every fashionista's arsenal. Providing a wardrobe of scents for every mood is Coty Inc., the beauty giant which is behind some of the most distinctive perfumes for Burberry, Calvin Klein, Chloé, Gucci, Hugo Boss, Marc Jacobs, and more.
Founded by French perfumer and marketing genius Francois Coty in 1904—at a time when fragrances were considered high-end luxury elixirs for the wealthy elite—the company disrupted the industry by making perfume accessible to the masses, and introduced new accords and innovative fragrance profiles. Some of his iconic creations include Chypre de Coty (1917)) Ambre Antique de Coty (1913), and La Rose Jacqueminot (1904) which was considered ahead of its time for mixing natural rose essences with synthetic molecules to replicate the scent of a rose that never fades.
This story is from the August 2024 edition of ELLE Singapore.
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This story is from the August 2024 edition of ELLE Singapore.
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