Known for marrying grandma chic with an infectious youthfulness, contemporary Hong Kong-based knitwear label YanYan has garnered a cult following since its inception in 2019. It was founded by designers and childhood friends Phyllis Chan and Suzzie Chung, who first met in high school. "We both loved fashion and design and art, going to the movies, shopping, reading comics. It was our dream to have our own brand back then, even though we had no idea what that would entail," recounts Chan. In the following decade after graduating from their respective colleges, Chung continued to hone her skills as a print designer in Hong Kong while Chan headed for New York, where she would eventually become the Director of Knitwear at American fashion label rag & bone.
In 2018, the two friends came together to achieve their longtime dream of starting a label.
Translated to "everybody" in Cantonese, the pair envisioned YanYan as a knitwear label with thoughtfully designed products for all. Guided by this inclusive ethos, the garments are embedded with a bevy of irreverent details― such as clashing patterns and unusual colour combinations— intended to liberate wearers from the influence of trends and the fear of committing a fashion faux pas.
This story is from the October 2024 edition of ELLE Singapore.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
Already a subscriber ? Sign In
This story is from the October 2024 edition of ELLE Singapore.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
Already a subscriber? Sign In
Saffron Sharpe, 28
Style muse, storyteller, and self-love champion.
A Slice of Haven
WITH ITS BLEND OF INDUSTRIAL COOL AND TROPICAL WARMTH, Public House OFFERS A COSY RESPITE IN THE HEART OF SUKHUMVIT.
Cand bold & unfiltered
With a growing global presence and a loyal following, ATIQA DAR is carving out a space for herself-and for others-where authenticity and representation lead the way.
Vibe Check: office edition
SET THE STAGE FOR YOUR BEST YEAR YETDISCOVER HOW feng shui CAN TRANSFORM YOUR OFFICE MOJO.
CLASSICALLY Kenya
From Nairobi to the Masai Mara, a three-stop itinerary highlights the East African nation's past, present and future.
A nose for reinventing classics
CHANEL's in-house perfumer, Olivier Polge, shares how he marries heritage with modernity in every bottle.
Pop Culture
Supplements for hair, skin, and general health have never been bigger business. But do the results match the promise? JENNIFER GEORGE swallows the truth.
A Storyteller's Craft
Head of Research and Development for Watchmaking at Van Cleef & Arpels, Rainer Bernard, takes CHARMAINE HO behind the velvet curtains for a peek at the French luxury brand's award-winning creations, and the techniques that go into their making.
KESHA frees Herself
With a new album, her own record label, and a 10-year plan to upend the music industry, the LIBERATED POP STAR says anyone with \"deep, dark secrets better run.\"
Joy, Luck & Sisterhood
Mortal enemies on-screen, best friends off-screen, TASHA LOW and CHANTALLE NG are proving that the future of Singapore's entertainment industry is as radiant as their chemistry.
