Sometimes juxtapositions make for the most interesting propositions. I experienced that first-hand one Wednesday in Hong Kong. After a comforting dim sum breakfast, I was shuttled off to Loro Piana's fall/winter 2024 collection preview. As I made my way up to the second floor of the ultra-swanky Soho House, I thought about how fascinating it was for a heritage brand often associated with classicism to be presenting in a venue that epitomised modernity.
Across various spaces in the showroom, visitors were treated to an array of "stylistic enclaves" each inspired by different bygone eras and diverse subcultures. Here, the vintage glamour of Old Shanghai; there, an elevated take on denim workwear.
These vignettes demonstrate that while its inspirations may run the gamut, the end result at Loro Piana is always one of understated sophistication.
Beyond the racks of pieces that paid tribute to the Italian brand's roots as a purveyor of cashmere and fine textiles, I was particularly captivated by the uniform harmony of it all.
This story is from the July 2024 edition of ELLE Singapore.
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This story is from the July 2024 edition of ELLE Singapore.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
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