A South Beach date-night sunset-inspired Lulu Cordero when she was creating the label of her cult hair care line's Forbidden Oil. Featuring a bright sun and palm trees, the packaging design, just like Cordero's decision to keep manufacturing based in South Florida, was highly intentional.
"I started Bomba Curls out of my house, using generational recipes passed down from my mother.
The community received us with open arms," says the Afro-Dominican founder. After retailers like Nordstrom picked up the brand, production went from just dozens to up to 15,000 units per month, and Cordero considered moving Bomba Curls for distribution reasons. In the end, she decided to keep it in Miami.
This story is from the October 2024 edition of ELLE US.
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This story is from the October 2024 edition of ELLE US.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
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