ELLE: What are some notable trends you’ve observed in India’s demand for premium fashion products over the past few years?
Saurabh Srivastava (SS): There has been a surge in the demand for premium fashion products primarily driven by the expanding middle class, which now boasts higher disposable incomes, fostering a penchant for aspirational and luxury purchases. Moreover, the growing inclination towards online shopping has increased demand. Today's consumers place significant value on the convenience offered by marketplaces.
At Amazon Fashion, we continue to witness a discernible trend towards premiumisation and it is particularly pronounced in watches, luggage, shoes, and beauty categories.
ELLE: How does Amazon Fashion India cater to the growing demand for premium products?
This story is from the June 2024 edition of Elle India.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
Already a subscriber ? Sign In
This story is from the June 2024 edition of Elle India.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
Already a subscriber? Sign In
Hijabi Hair, Don't Care
TLC for the mane, especially when it isn't visible to the world, transmutes it into an act of self-love for Hasina Jeelani
THE MANE ATTRACTION
When it comes to hair care, compromise simply isn't an option. With iluvia's expertly curated systems, you can cleanse, revive, and protect your hair without missing a beat. Let your locks thrive, from root to tip, with science-backed, innovative haircare ranges crafted for lasting shine, strength, and elegance.
ELLE Beauty Hall of Fame
Celebrating standout beauty products in every category, all earning ELLE's seal of approval through expert, editorial and public votes
FULL THROTTLE
F2 rising star Kush Maini on his racing journey & challenges in motorsport. Ekta Sinha hitches a ride
VIJAY VARMA MAN OF THE MOMENT
Amidst the barrage of releases, Vijay Varma's dignified reticence is enveloped in thoughtful consideration, reports Ipsita Kaul
ROHIT SARAF THE GEN Z STAR
The new generation heartthrob talks about his love for romcoms, music, and future endeavours with Ekta Sinha
Roaring RAJASTHAN
From Jawai's dramatic landscape and Jaisalmer's rich heritage to Ranthambore's enthralling wilderness-Isha Mayer explores SUJÁN's luxurious, eco-conscious hospitality offerings in the beautiful state
Ectoin: The Skin's New Defence
Krishika Bhatia explores a revolutionary skincare breakthrough that merges nature and science, featuring insights from industry experts
Nigella's WORLD
The British celebrity chef shares the secret recipe to her effortless charm in the kitchen with Isha Mayer
ADRIATIC DRIFT
Stari Grad is Croatia's hidden gem waiting to be explored, finds Isha Mayer
