ELLE: What are some notable trends you’ve observed in India’s demand for premium fashion products over the past few years?
Saurabh Srivastava (SS): There has been a surge in the demand for premium fashion products primarily driven by the expanding middle class, which now boasts higher disposable incomes, fostering a penchant for aspirational and luxury purchases. Moreover, the growing inclination towards online shopping has increased demand. Today's consumers place significant value on the convenience offered by marketplaces.
At Amazon Fashion, we continue to witness a discernible trend towards premiumisation and it is particularly pronounced in watches, luggage, shoes, and beauty categories.
ELLE: How does Amazon Fashion India cater to the growing demand for premium products?
This story is from the June 2024 edition of Elle India.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
Already a subscriber ? Sign In
This story is from the June 2024 edition of Elle India.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
Already a subscriber? Sign In
A Celebration Of SPANISH CULTURE
LOUIS VUITTON Cruise 2025 - Creative director Nicolas Ghesquière explores themes of identity & expression against the stimulating backdrop of Gaudi's Barcelona notes Anamm Inamdar
THE VISIONARY BEHIND YOUR CHOOS
Sandra Choi in conversation with Zoha Castelino on creativity, collaboration & legacy
Bhopal's Begums
Shweta Vepa Vyas discovers how these trailblazing royal women wielded fashion as a statement of power F independence
INSIDE Out
Indian couturiers are referencing folklore figures & mysticism to get in touch with their inner selves and create from there reports Manish Mishra
'I hope you dance'
Fashion industry friends remember the legend that was Rohit Bal
CLOSET CONFIDENTIAL
Praachi Raniwala rummages through the wardrobes of leading Indian designers to find their favourite homegrown labels
BREAKING BOUNDARIES WITH RASTAH
Designer Zain Ahmad in conversation with Shaeroy Chinoy
A Symphony of Soft Power
The collection seeks to reinterpret femininity at the intersection of art & fashion finds Anamm Inamdar
LIGHTS, CAMERA, CANNES!
Filmmaker Payal Kapadia, in conversation with Ekta Sinha on how she brings to life her unique female perspective
PEAKS to PALMS
Slink Bardot takes you on a culinary journey across India with its new menu, reports Soha Borgaonkar