GOOD VIBES
Female Singapore|November 2024
EVERY YEAR, CHANEL PICKS A PLACE ON THE WORLD MAP NOT ONLY TO INSPIRE, BUT ALSO TO SHOWCASE ITS ANNUAL CRUISE COLLECTION (IT’S A TRADITION THAT’S ROOTED IN THE MAISON’S EARLY YEARS WHEN COCO CHANEL PRESENTED A LINE OUTSIDE OF THE USUAL FASHION CALENDAR TO INCITE WANDERLUST FOR TOASTIER, MORE PICTURE-PERFECT CLIMES DURING THE WINTER MONTHS). THE LATEST DESTINATION: VIBRANT MARSEILLE – THE FRENCH CITY THAT RECEIVES THE MOST SUNSHINE; HOME TO AN ECLECTIC REPERTOIRE OF CULTURAL INSTITUTIONS AND LANDMARKS; AND A MAGNET FOR EMERGING CREATIVES WITH ITS MIX OF GRIT AND GLAMOUR, LAND AND SEA, AND YOUTHFUL BOHEMIAN ENERGY. THE RESULTS? A COLLECTION THAT MAKES US WANT TO LET LOOSE AND DANCE. NOELLE LOH REPORTS FROM THE PHOCAEAN CITY.
NOELLE LOH
GOOD VIBES

In 1952, the Modernist architect Le Corbusier completed Cite Radieuse, his seminal mixed-use project in the eighth arrondissement of Marseille that would become the blueprint for his Unite d’Habitation housing development concept.

Meant to create a self-contained community where residents could live, work and play without leaving the premises, it comprises 337 apartments of 23 different modular layouts, a rooftop terrace, shops, educational facilities, a swimming pool, an art gallery and even a hotel.

This revolutionary vision of how people could live harmoniously with their environment earned the building a spot on the UNESCO World Heritage list in 2016.

Unveiled on the roof of this monument on May 3 this year, Chanel’s Cruise 2024/25 collection can be said to possess the same effortless combination of function and fun.

The brand’s tweed jackets, for example, now feature diver-inspired hoods with press studs (wear them with or without) with some even paired with not tweed skirts, but ultra-cute tweed cycling shorts. Equally practical yet elegant: sporty knits in cream and primary colours.

Situated along the Mediterranean Sea and as athletic as it is arty (it boasts one of France’s most successful football clubs), Marseille exudes a playful art de vivre quite unlike any other city. Chanel Cruise 2024/25 is fittingly exuberant.

A distinctively summery mood permeates the collection: Think short and swingy separates in macrame crochet and waffle-textured fabrics, scuba-influenced swimsuits, and straw boater hats inspired by those worn by French sailors in the 1800s. True to the spirit of Gabrielle Chanel, everything has been designed to offer ease of movement and the feeling of complete freedom.

This story is from the November 2024 edition of Female Singapore.

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This story is from the November 2024 edition of Female Singapore.

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