hannah swee on making food look aesthetic
Female Singapore|December 2024
She's the founder, chef and unofficial creative director behind Ugli Sabi, the cult home-based food business born during the Covid-19 pandemic that's as known for its eye-catching vintage-tinged graphic design and photography as it is for the heavenly grub captured in them. This is the first time she's being featured in the media, so what better way to whet your appetite than by pairing the article with a visual spread styled by this accidental culinary artist that showcases some of her favourite ingredients alongside the most playful fashion accessories?
KENG YANG SHUEN
hannah swee on making food look aesthetic

Hannah Swee enjoys injecting a good dollop of whimsy into everything she does. The camera‑shy 31‑year‑old is the mastermind behind the home‑based food business Ugli Sabi who has up till now remained largely anonymous – prior to this, she has never revealed her name or herself to anyone besides family, friends and customers who meet her in person at the pop‑ups she participates in. After all, all she had intended to do when she started the Instagram account @uglisabi four years ago was to document her creative adventures in her then‑new (and ultra‑tasteful) apartment for those who know her – including those in her kitchen.

Today, that platform, which has a current following of more than 5,000, has evolved into a cult name in both the culinary and design circles here for its playful yet elegant take on comfort food. Think a breakfast version of mapo tofu that’s a cross between the popular Sichuan dish and cilbir – Turkish poached eggs that are served over yoghurt – or tuna toasties made with baharat, a fragrant Middle Eastern spice blend. All this grub is most often presented through colourful, retro‑inflected photographs that would fit right in a Wes Anderson movie. Seeing them conjures up feelings of comfort, nostalgia and a strong desire to smack one’s lips all at once.

This story is from the December 2024 edition of Female Singapore.

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This story is from the December 2024 edition of Female Singapore.

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