STEPHANIE ER ON INTERIOR DESIGN
HER CRED: After starting and self‑designing various stylish ventures in F&B and fashion, this 39‑year‑old officially launched the digital marketing and interior design agency Cream Pie in 2021, which has become a go‑to among buzzy lifestyle players such as granola maker Dearborn and fitness chain Lab Studios.
ON WHAT HAS CHANGED MOST ABOUT THE INDUSTRY: “Thanks to younger designers and business owners, there’s now a greater understanding of how ID (interior design) can play a huge role in the overall atmosphere of a bricks‑and‑mortar business … As for residential work, the Covid‑19 pandemic had a big impact: It made people realise the importance of a well‑designed domestic space. What I’ve noticed is that there are more people who want to make their homes nicer, but tend to not understand how the ID industry works – that has been the hardest part of the job for us.”
HOW SHE STAYS RELEVANT: “Everything we put out at Cream Pie should stand the test of time … I also believe in creating our own content. This helps us to get new business, in my opinion. We put up articles and stories on designers and spaces that inspire us weekly on our website (creampie.sg). In doing so, we’re also researching and learning on the job.”
WHAT PEOPLE SHOULD KNOW BEFORE ENTERING THE INDUSTRY: “The job requires a lot of time, patience, EQ (emotional intelligence) and sweat. It’s never glamorous and, unless you’re super famous, you’ll never really get recognition. So you do the work because you love the work, period.”
WEI LUN TOK ON FASHION AND STYLING
This story is from the September 2024 edition of Female Singapore.
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This story is from the September 2024 edition of Female Singapore.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
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these artists are present
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