CELEBRATE YOUR SHAPE

'Tis the season to be jolly and Levi's is inviting women of all shapes and sizes to revel in their beauty. The curvy jeans range is a love letter to African women. Here, our favourite influencers let us in on their journey with the iconic denim brand, and share how they're styling their jeans this festive season.

- THOBEKA PHANYEKO

Pitsi Sathekge

Lifestyle Content Creator

"Being on a campaign that celebrates curvy women of all shapes and sizes means a lot to me", says Pitsi, affirming that it makes her feel seen. Reflecting on her journey with Levi's, she says that it dates back to her varsity days. "When I was a fashion student, we'd go thrifting in the CBD, and on some days we'd find Levi's Jeans; it felt like such a win! The brand was also a part of my journey coming into my own; having so many changes take my place in my body yet still being able to find the perfect pair of Levi's Jeans. About this particular fit, she says, she loves how comfortable it is, "the fabric feels good on my skin and the high waist fit with no gaps on the back of my waist is a dream for us curvy women." So what does this campaign speak to? "It speaks to women at large. At the core of it, it's about embracing our curves, feeling good and confident." Expanding on her approach to brand alignment, she says it's always been about relatability. "I want to build a relatable brand and connect with brands I use organically, this allows me to speak on my experiences truthfully in order to evoke a response from my online community, allowing us to start those important conversations."