I VAGUELY REMEMBER THE LAUNCH OF THE INSTAGRAM APP BACK IN 2010.
The excitement of sharing images online that can be viewed by people from around the world introduced me to so many talented creatives.
I also remember the rise of Instagram influencers or digital content creators globally, individuals that perfected the Instagram aesthetic from the word go with beautiful images and poses. They had us mesmerised with their perfect posts and cool outfits.
The digital creator's scene has rapidly taken shape around the world and the 'cool kids,' as we fondly refer to them, are now a powerful movement, with influencer marketing a growing phenomenon that is currently worth billions.
I will never forget my first international influencer trip to London with a beauty brand. Several local influencers were on the trip with me, including Sarah Langa. Tasked with creating content around the new products being launched, our two-night stay in London was exhausting, packed with activities, and memorable.
As a young lifestyle journalist, I observed with awe the dedication and attention to detail Sarah and the others poured into their images. Using professional cameras and other gadgets, they meant business, while all I wanted to do was just take in London's tourist attractions.
It's no surprise that Sarah is now celebrating a decade as a digital content creator. She has been focused and consistent from the beginning and has carved out a spot for herself in a luxury industry that's quickly becoming saturated.
Sarah shares with GLAMOUR her journey and life in general.
GLAMOUR: Tell us about your earliest childhood fashion memory?
SARAH: Growing up, I loved dress-up parties, and I was so fortunate to always be in environments that allowed me to really explore my passion for fashion.
This story is from the June - July 2023 edition of GLAMOUR South Africa.
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This story is from the June - July 2023 edition of GLAMOUR South Africa.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
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