Glamour: What inspired your business idea, and how did you start?
Nirasha Murugan: I've loved everything about beauty since I was a little girl. I love how lash extensions look, but as a working mom of two, visiting a salon to have my lashes done for two hours every fortnight wasn't an option.
Watching the Met Gala a few years ago, I noticed these amazing eyelashes celebrities wore on the red carpet. I searched everywhere for something similar, only to realise that lash system wasn't available anywhere in Africa. So, I embarked on a mission to create a revolutionary product for myself and my South African sisters. After months of testing samples and trial and error, I started LashLife in my spare bedroom in 2021.
G: What challenges have you faced?
NM: One of the most significant has been protecting the LashLife brand and its intellectual property.
G: What's the most rewarding part of running your business?
NM: Wow, I could go on for hours talking about this! The feedback from our customers - LashLife receives the most amazing reviews daily. I love that the brand is improving many women's lives with a simple, affordable product that instantly enhances natural beauty.
Another rewarding aspect is having the opportunity to create a proudly South African brand that's inclusive and reminds girls like me that we're perfect, even with our flaws and insecurities.
G: What are your customers most pressing needs?
This story is from the December 2022 - January 2023 edition of GLAMOUR South Africa.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
Already a subscriber ? Sign In
This story is from the December 2022 - January 2023 edition of GLAMOUR South Africa.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
Already a subscriber? Sign In
Are you considering moving to UK?
Bestselling author, Sam Beckbessinger is also a seasoned mover, and her latest offering, Moving to the UK, offers helpful tips, funny anecdotes and to-do lists to help you navigate this transition.
A beauty solution
At Standard Beauty, they take pride in being an all-women-run team, bringing diverse perspectives and unparalleled expertise to the skincare industry.
3 Things to Do When You Overthink Everything
How to overcome analysis paralysis.
A la MODE
With bold looks and exceptional value for money, the new Omoda C5 has made a big splash in the local motoring scene.
Spotlighting ABANTU FOR THE PEOPLE
Small businesses play an important role in the South African economy, and we're playing our part by showing them some love. This month, we shine the spotlight on Abantu Media, cofounded by Jay Wabantu who is also a tattoo artist and photographer.
CELEBRATING EMPOWERMENT
Pan-African bank Absa partners with Glamour for their influential Women of the Year Awards 2023
TAX SEASON UNPACKED
The word 'tax' stirs up many emotions, so we've roped in Tax Specialist, Natasha Lorde to answer your questions and help get you ready for Tax Season.
It's a COMPARISON trap
Even picture-perfect couples go through rough patches. Here's how to avoid the social media comparison trap.
Embracing CHANGE
It's time to stop comparing your current body to your former one. Romanticising the past is easy, but we're not meant to look the same our whole lives.
Healing YOUR INNER CHILD
The journey of self-discovery is nuanced and you may have discovered a younger you that needs to be seen and heard. Certified Meditation Practitioner, Melissa Lainn, shares her approach to healing the inner child.
