The beauty industry's on a health kick, and fragrance brands are angling to get in on the act. Aromatherapy, which uses essential oils to impact mood, was just the beginning. "We've moved on to aromachology," says Céline Manetta, a senior consumer-science manager at fragrance powerhouse International Flavors & Fragrances Inc. (IFF), referring to the scientific study of the effect of odors on human behavior and emotion. The emerging category of functional fragrances claims to soothe nerves, boost focus, and more.
This story is from the April 2023 edition of Harper's BAZAAR - US.
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This story is from the April 2023 edition of Harper's BAZAAR - US.
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